Boston-based Ghost Tequila signed a national distribution agreement with Republic National Distributing Co. The agreement opens Florida, Washington, Arizona, and Michigan (in addition to the current RNDC markets of Texas, California, Louisiana, and Colorado.) Further states will follow shortly, as well as additional control states outside of the Northeast where RNDC will serve as the brand’s master broker. In 2021, Ghost will be in more than 30 U.S. states, as well as over a dozen international markets.
In 2020, the brand posted +75% sales growth in a year that witnessed tremendous challenges in the on-premise.
It will soon add two new bottle sizes, 50ml and 1.75 L.
“We’re enormously proud of the phenomenal growth of this brand, thanks to the hard work and determination of everyone on our team, and our wholesale partners. And now it’s time to turn the dial further, and for that I can’t think of a better national distributor partner than RNDC, an organization that’s strongly committed to supporting and building the brands in their portfolio,” said Andrew Teubner, Ghost’s Chief Operating Officer. “RNDC understands the immense potential of Ghost, and we’re excited to work together with their teams to introduce new consumers and trade in their markets to our ultra-premium spicy spirit.”