Ritual Rum Alternative is said to “boast all the warm vanilla, toasted spice and velvety decadence of dark rum, minus the alcohol or calories.”
“Ritual is the true liquor replacement. It is to spirits what the Impossible burger is to meat; what Oatly is to milk,” said Marcus Sakey, founding partner of Ritual Zero Proof. “Most people who buy those products aren’t vegetarian – they just want a little balance, without sacrificing flavor. Ritual has cracked that code – and consumers have noticed.”
Consumers have propelled Ritual from an unknown startup to a top player in the U.S. non-alcoholic spirits sector in less than two years. Rital’s revenue grew 241% in 2020, the company said, adding it is on track to demolish that record this year.
An exclusive pre-sale of Rum Alternative which was only available on the brand’s website netted its best single-day sales to date, moving 38% more bottles in one day than the previous record.
The team also improved the recipes for Ritual’s Gin, Whiskey and Tequila Alternatives, incorporating expert and consumer feedback to make them taste even more like their alcoholic counterparts, the company said.