Rioja USA introduced the Rioja Trade Portal is a first-of-its-kind information resource developed for the wine industry to discover, learn about, obtain tools and connect with various facets of Rioja. The trade portal includes:
- Educational materials, such as downloadable maps, Rioja 101 brochures and the Rioja Annual Report
- An area to easily download and customize exciting new creative templates and signage, as well as ways to order Point of Sale materials
- Inspiring new video footage of the region and a place to request fresh b-roll
- A guest blogger section where visitors of the portal can hear directly from iconic Rioja winemakers and trailblazing thought leaders in their own words