Reyes Beer Division agreed to buy the assets of Greenco Beverage Co. in Greenville, S.C. The transaction
is scheduled to close on September 24, 2021. Terms weren’t disclosed.
The acquisition will add approximately 200 customers and 2.8 million cases and includes brands from key
suppliers such as Molson Coors, Constellation, Yuengling, Heineken, Diageo, Boston Beer, Mark Anthony
Brands, Lagunitas and Sweetwater.
“Greenco Beverage Company runs a great business and has a long-standing history of success in the state of South Carolina,” said Tom Day, Chief Executive Officer, Reyes Beer Division. “We are grateful for
the opportunity to continue to grow our business and we look forward to building great relationships with
our new customers and our new employees.”
Stephen Reyes, President of Reyes Beer Division East, said, “Reyes Beer Division started as a small Schlitz beer distributorship in Spartanburg, S.C., 45 years ago. To have the opportunity to service the market and give back to the surrounding communities in which we first established our roots is truly special. The Farr family has built an incredible business with a great foundation and we respect everything they’ve accomplished over the years.”