ReserveBar said it is committing more than $5million from now through 2024 to its Spirited Change Initiative (SCI), which provides consumer and trade exposure to minority and women-owned brands and businesses in the beverage alcohol industry.
Mary J. Blige, Sean “Diddy” Combs, Kevin Durant, Rich Kleiman, Emmet Dennis and Jonathan McBride have joined SCI as investors committed to disrupting the industry. Kleiman, Dennis and McBride also make up ReserveBar’s Spirited Change advisory board, along with Ashaunna Ayars, CEO of The Ayars Agency; Ingrid Best, EVP of Global Head of Marketing at Combs Enterprises Spirits; Jim Clerkin, Chairman of ReserveBar and CEO & Founder of Demeter Spirits; Dia Simms, CEO of Lobos 1707 Tequila & Mezcal; ReserveBar’s CEO and Co-Founder, Lindsay Held; and Spirited Change Executive Director Jameel Spencer, CEO & Founder of Writeful Place.