That would more than double the current sales of $11 billion a year, Transparency Market Research says. The firm expects the trend to wine in cans to continue, and says can’s will gain a notable share in the market because of consumer preference for lightweight products.
Among the key drivers:
- Boxed wine is witnessing significant uptake, driving up demand for innovative and appealing packaging; players would do well to tap into the trend in good time
- Eco-friendly trend is catching on with the industry as consumers demand green products to reduce negative impact on environment; this is market’s major growth propeller
- Health benefits of organic wine are generating notable demand in the market; presence of resveratrol is a prominent factor
- Demand for low and no alcohol wine is also set to pave way for growth in the market – an outcome of growing health awareness