In celebration of National Cognac Day (June 4th) and on the heels of the 100th anniversary of the quintessential Sidecar cocktail, Rémy Martin is unveiling its newest multi-faceted creative campaign, “The Rémy Sidecar Magic Hour,” that sweet spot just as the sun is setting, the energy elevates, and all the right elements are aligned to create that magical feeling you can’t escape, all with “the perfect summer cocktai”l in hand – The Rémy Sidecar.
“As a brand that values excellence, tradition, and innovation, we’re excited to honor the Sidecar, a timeless cognac cocktail, giving it a new life through our campaign and leading cognac culture this summer,” says Tina Reejsinghani, Vice President, Rémy Martin Americas. “Evoking the adventurous and rich nature of the Sidecar, this campaign highlights Rémy Martin’s vision of exception, and our ambition to bring this spirit of excellence to cocktail lovers across the nation this summer.”
The Rémy Sidecar Magic Hour campaign will bring together a host of talented partners and creatives alike to toast to the magic hour with their individual passions and The Rémy Sidecar cocktail. Throughout the campaign, their passions will be highlighted with the inclusion of curated The Rémy Sidecar Magic Hour inspired menus as well as Magic Hour themed musical playlists.
To perfectly mark the summer solstice and official start of summer, Rémy Martin will be hosting The Rémy Sidecar Magic Hour event in New York City, amplified with local events throughout the summer in Chicago, Miami, Los Angeles, Detroit, and Houston.
In addition to the creative spot, the campaign also includes a Sidecar Summer Soiree Sweepstakes supported by iHeartMedia, in which 25 lucky winners will have the opportunity to ride in style this summer with their very own electric Rémy Martin Sidecar.