The canned wine trend is rolling, with Real Sangria being the latest to offer its products in can. The 250 ml cans will retail for $7.99 a four-pack.
“We are thrilled to expand into one of the fastest-growing forms of alternative wine packaging in the market this Summer,” said Ricardo Febres of Shaw-Ross International Importers, importer of Real Sangria. “We believe it’s important to continue to evolve as a brand without sacrificing quality. Never compromising on taste, we are excited to offer a wine option that is practical, convenient, and fun.”
In addition to the new product launch, the brand is also unveiling its redesigned logo and label, and announcing a new brand campaign, #getREÁL. The campaign will come to life at in-store activations, through social and digital, and experiential consumer events.