Softly launched in October 2020 in partnership with Southern Glazer’s Wine & Spirits, the brand is now available in Texas and New Mexico and will soon be sold in additional markets across the United States. Available as an easy-to-go four-pack served in standard 12-oz. cans, RancH2O cocktails are sold for a suggested retail price of $13.99 to $15.99 at major liquor stores and through online retailers like Drizly and Minibar.
Flavors include Ranch Water (tequila, soda water, and lime), 7.0% ABV; Classic Marg (tequila, soda water, lime, and orange), 6.5% ABV; Vodka Soda (vodka, soda water, and cranberry). 7.0% ABV, and Gin Fizz (gin, soda water, and lime), to be released in late Spring, 7.0% ABV.
The brand was founded by native Texan Amelia Lettieri who serves as the brand’s CEO. She says, “I created RancH2O to provide a real cocktail experience in a convenient package without any question marks. No hidden agenda. Just a lot of refreshment with a bit of Texas sincerity.”
The name RancH2O is a play on the words Ranch and H2O and is named after the brand’s flagship product, Ranch Water. Known as the “Unofficial Cocktail of West Texas,” ranch water is a mix of tequila, lime, and soda water that has a long history and many Texas-sized fables as to its origin. Over decades, the cocktail’s popularity moved east into bars and restaurants across the state and is now a hot commodity in the ready-to-drink beverage category. RancH2O’s logo embraces its namesake’s history, drawing inspiration from the custom ironwork of a ranch gate or a cattle brand, embodying the Americana spirit.