Radeberger Gruppe USA, an importer of brands of Radeberger Gruppe, Germany’s largest brewing group, debuts Schöfferhofer Passion Fruit.
It’s made of 50% authentic unfiltered German Hefeweizen and 50% passion fruit juice. The result, the company says, is a refreshingly crisp taste and perfect for warm summer days and nights. It’s 2.5% ABV.
“We listened closely to our customers and discovered they are always seeking flavored beer options that are lower in alcohol and highly refreshing,” said Michael Binder, Chief Executive and Operating Officer, Radeberger Gruppe USA. “At only 2.5% ABV, Schöfferhofer Passion Fruit meets that need and opens the door to a new generation of fans who will become ‘passionate’ about our products.”
To support the launch, the brand is planning a digital advertising campaign throughout key markets as well as a social media engagement program. The brand will also be offering an “ultimate backyard prize pack” sweepstakes including large screen televisions, outdoor furniture and more. In addition, the brand will be further supporting the launch with new beer cocktail recipes featuring Schöfferhofer Passion Fruit for consumers to make at home.