Radeberger Intros 2 New Offerings

Radeberger Gruppe USA, the No. 1 German beer importer in the U.S. announces two new offerings: Schöfferhofer Juicy Pineapple and Schöfferhofer Wild Cherry, the latter within the brand’s first-ever national variety pack, known as the Schöfferhofer “Happy Pack.”

Schöfferhofer Juicy Pineapple (2.5% ABV) is the latest addition to the portfolio of award-winning German wheat beers which includes Grapefruit, Pomegranate, and Passion Fruit.

Schöfferhofer Wild Cherry is a blend of crisp, slightly sweet-tart cherry juice and smooth German wheat beer . It will be part of the brand’s first-ever variety pack. The Schöfferhofer “Happy Pack” will feature three each of Schöfferhofer Wild Cherry, Schöfferhofer Grapefruit, Schöfferhofer Pomegranate and Schöfferhofer Passion Fruit—a dozen reasons to be happy—all in convenient 11.2-ounce slim cans.

“We listened closely to our consumers and did extensive research to see what was missing in the market and how we might be able to fill that void,” said David Deuser, CEO of Sales and Marketing at Radeberger Gruppe USA. “Juicy Pineapple quickly rose to the top of the list and based on the consumer reaction at the EPCOT Food and Wine festival, we knew Wild Cherry would also be extremely well received by consumers, distributors, and retail partners alike. 2022 will be an exciting time for us as we offer an even wider assortment of flavor options to make the most out of summer.”

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