Quarantine Clutter Worth Its Weight in Free Coors Light

What a clever promotion:  As there’s increased hope for a return to almost normal from the lockdowns of Covid, in two cities Coors Light is offering free cases of beer equal to the weight of “stuff” that people want to get rid of.

Here’s how it works:

• GO to The Battery in Atlanta, GA or Allegiant Stadium in Paradise, NV on Saturday March 20^th from 1-5pm local time. Fill your trunk with anything you’ve amassed and want to purge****
• COORS LIGHT WILL WEIGH your unwanted stuff as you drop off the memories of being stuck at home
• TRADE in the weight equivalent of your pandemic purchases for rebates for up to two cases of Coors Light***
• FEEL good that your trash is someone else’s treasure. Coors will donate to local charities in each city

“People bought a whole bunch of stuff to help them chill out throughout the pandemic. We’ve all bought more bread makers, ring lights and tie-dye kits than we know what to do with. And a year later, you don’t need a bunch of stuff to chill,” says Marcelo Pascoa, Vice President of Marketing at Molson Coors. “Spring is here, the March Hoops tournament is back. Whatever chill means to you, we want people to trade in unloved purchases for Coors Light. We’ll weigh your smoothie blender or bicycle and give you its weight equivalent in cases of beer.”

The Clutter For Coors campaign launches this week, with a new :15 TV and digital spot that connects the dots between pandemic-related clutter and one of the year’s chillest moments: the basketball finals. The spot will be airing live during the tournament, as well as online platforms like YouTube, Facebook, Instagram and Twitter. For more information, visit http://bit.ly/CLtradeinrules.

For donations of 1-10 lbs. offer valid only on ONE (1) 12-pack (max rebate of $10.00) OR for donations of 10.1-20 lbs. offer valid only on ONE (1) 30-pack (max rebate of $25.00) OR for donations of 20.1 lbs. or greater, offer valid only on TWO (2) 30-packs (max rebate of $50.00) of Coors Light® (bottles or cans). Ends 3/27/21. Valid for residents of Georgia and Nevada only.