Cervecera de Puerto Rico signed Quality Beverage and Horizon Beverage for distribution of Medalla Light in Massachusetts. The partnership with the distributor alliance will reach locations who have been anticipating this exciting product launch, further solidifying Medalla Light’s presence in the Northeast territory.
“We are thrilled to team up with Cervecera de Puerto Rico who shares our commitment to providing the highest level of service and quality to our consumers,” said Anthony Frasco, General Manager and VP at Quality Beverage in Chicopee. “Partnering with them allows us to fulfill the demand of the popular beer in the Massachusetts market that we service. When you have a brand that ignites the consumer, and can bring nostalgic memories, having consumers feel like they were back on a tropical island like Puerto Rico the way Medalla Light does, you know it’ll only be a matter of time before they become a national player in the industry.”
“Medalla Light is an iconic beer. We knew we wanted to be a part of their impressive growth trajectory in the U.S.”, added Gregg Quadrini, Beer Division President at Horizon Beverage. “This alliance exemplifies our mission of providing consumers with premium quality craft beer that could be enjoyed all year long.”
With 77 calories and 4.2 ABV per 10oz, the popular light beer will be hitting the shelves in 12 and 24 pack cans and with 98 calories and 4.2 ABV per 12oz, will be available in 6 and 24-pack bottles.