Pyramid Brewing Co. expanded its line of canned brews, added Outburst Citrus IPA to its year-round line-up, debuted new packaging and revamped digital channels across its website and social media.
The new branding for each beer is pictographic and shares the story of its ingredients by paying homage to iconic Pacific Northwest (PNW) sceneries with a bold color aesthetic. For example, Outburst Imperial IPA’s new label art celebrates the iconic Mt. St. Helens near the brewery’s founding home in Kalama, Wash. and Hefeweizen celebrates classic Pacific Northwest scenery of a tree-lined mountain lake.
The bottom of 6-pack carriers will have a call-out to fans to share their adventures with Pyramid. Whether exploring mountain lakes and coastal beaches, walking orchards in Hood River County Fruit Loop, smelling the aroma of hop fields in Yakima and Willamette Valleys, or sipping brews at Pyramid Alehouse before a baseball game, these scenes honor the region’s beautiful surroundings and represent Pyramid’s brand ideals of adventure, curiosity and discovery.
“Pyramid’s core element is celebrating life’s everyday adventures,” said General Manager Robert Rentsch. “We found that creating great beer is a given in today’s industry, but what’s next? For us, it is Pacific Northwest pride, seeking the best local ingredients and encouraging our consumers to enjoy their passions with craft beer. We are here to inspire those moments with fantastic beers worth sharing, and to introduce new styles of beer along the way.”
As part of the rebrand, Pyramid will release canned beers for Thunderhead IPA, Hefeweizen, Outburst Citrus IPA and Outburst Imperial IPA. These canned brews are ideal for PNW outdoor activities as they pack easier and chill faster, the company said. The novel Outburst Citrus IPA brewed with orange and tangerine peel debuts in 12 oz. cans and 22 oz. bottles. Its big hop flavor is matched flawlessly by the tasty, aromatic, citrusy punch of the orange and tangerine peel.