Phenomenal Spirits, Virgnia Beach, Va., releases its new handpicked RY3 14 YR Single Barrel, Cask Strength Light Whiskey.
The debut comes as the overall Craft and “Light” Whiskey segments are building traction among cask-strength enthusiasts across the country, Phenomenal says. RY3 14 YR is bottled at Cask Strength (minimum of 120 Proof) to emphasize the true characteristics of this aged Whiskey that boasts layers of Cinnamon, Tobacco, Orange Peel, and subtle notes of oak.
Unlike other “light” product segments, Light Whiskey is neither lower in calories nor lower in ABV but rather the opposite. The “light” in the name refers to the whiskey’s flavor which tends to be less caramel-forward, smoother, and easier-drinking than its American Bourbon and Rye counterparts. The Light Whiskey segment was established in 1968, in response to the growing trend of U.S. drinkers towards lighter spirits including gin, vodka, and lighter blended imported whisky.
With the tremendous comeback of U.S. whiskey, craft whiskey substyles including light whiskey are enjoying renewed interest among enthusiasts and novices alike.
Light Whiskey’s is made with a mash bill of 99% corn and 1% malted barley distilled to between 160 and 190 proof and aged in used or uncharred new American oak.
Phenomenal Spirits operates its own blending facility in Virginia Beach, Va., to achieve scale and operational efficiency and control quality and consistency along with all aspects of product development. Sudhir added, “We are thrilled with US consumer’s embrace of our RY3 Whiskey in the time since it first debuted in 2020. We are very excited to introduce a range of daring new products beginning with RY3 14 YR. Cask Strength Single Barrel Light Whiskey, a true treasure in the Craft Spirits category.”
SRP: $75-$85 in California, Georgia, Tennessee, Mississippi, Alabama, North Carolina, Massachusetts, and Connecticut.