The PGA Tour and Anheuser-Busch extended their longstanding marketing relationship that continues Michelob Ultra’s position as the “Official Beer Sponsor of the PGA Tour and PGA Tour Champions” through 2024. Additionally, O’Doul’s will continue to serve as the “Official Non-Alcohol Beer of the PGA Tour and PGA Tour Champions.”
As part of the multi-year extension, Anheuser-Busch will add Michelob Ultra Organic Seltzer as the “Official Hard Seltzer of the PGA Tour,” a new official category for the PGA Tour.
Anheuser-Busch’s partnership with the PGA Tour began in 1994, and Michelob Ultra became an official sponsor of the Tour in 2002. Michelob Ultra will continue to have a substantial activation footprint at tournaments across the PGA Tour and PGA Tour Champions schedule.