Peroni Nastro Azzurro, Italy’s premier imported lager, today unveiled ‘A Taste of Italy,’ a new summer program celebrating Italy’s borders reopening to U.S. tourists.
It will give consumers the opportunity to experience the best of the Mediterranean through birra, high-end cuisine and elevated style. The campaign will include an exclusive dining series in partnership with Secret Supper that will bring Italy’s must-visit destinations to cities across the U.S. along with a grand prize giveaway that will give one lucky fan $20,000 to use to upgrade their next trip abroad in classic, Italian fashion.
The dinner series with Secret Supper
will feature three, one-of-a-kind al fresco dining events in Miami (June 26), Los Angeles (July 31) and New York City (Aug. 21). Each will include a curated, five-course meal with Peroni infused throughout – from a key ingredient in dishes to birra. Outdoor locations and décor for each experience will be thoughtfully chosen and meticulously styled to channel the essence of Italy’s ancient cities, coastlines, and other iconic locales.
“It’s no secret Italy is one of the world’s go-to summer destinations and this season, we’re excited to bring a taste of Peroni’s home country to our fans across the U.S., especially now that the Italian borders have reopened to international travelers,” said Cara Lauritzen, Senior Marketing Manager for Peroni at Molson Coors Beverage Co. “No matter your travel plans, we look forward to channeling la dolce vita stateside this summer, whether it be through a bespoke dinner hosted with our partners at Secret Supper or the chance for one lucky fan to cross that dream Italian getaway off their bucket list later this year.”
Through digital marketing and social media content, Peroni’s partnership with Secret Supper aims to elevate the summer season and seamlessly complements the Summer of Aperitivo, Peroni’s upcoming retail campaign focused on perfecting the Italian-inspired happy hour at home in three easy steps.
Sign-ups for the Secret Supper events are available at secretsupper.co/peroni and entry in the $20,000 sweepstakes can be made at www.peroniupgrade.com.