It will feature Antoni Porowski, the New York Times best-selling author and food expert. Through the holidays, he will provide exclusive recipes and virtual cooking classes, which will be given away via a consumer giveaway.
Front and center to the campaign are four, easy-to-make recipes developed by Antoni. Accessible via peroniholiday.com and QR codes on in-store displays, each puts a festive, birra-inspired twist on aperitivo, the traditional Italian-style happy hour. Featured dishes include Peroni Lemon Artichoke Dip, slow-roasted Birra-Braised Pork Shoulder and Peroni-Battered Fritto Misto with skillet-fried calamari, zucchini, and sage leaves. Consumers will also be able to imbibe on the Peroni Regalo, a specialty holiday cocktail mixed with birra, bourbon and spicy notes of cinnamon and clove.
By entering Peroni’s consumers-led sweepstakes, three grand prize winners will have the opportunity to make these recipes live with Antoni via Zoom through the ultimate, virtual cooking experience. Four additional prize recipients will also receive a copy of Antoni’s cookbook, Antoni in the Kitchen.