Paulaner USA, the U.S. importer of the legendary Paulaner Brewery portfolio and other premium beverage alcohol brands, announces its popular Paulaner Münchner Lager is now available in a convenient new 12-pack. Answering consumer demand, the new packaging is the perfect size for parties, gatherings and outdoor events.
“As the warmer months near and more and more consumers begin to gather together, we recognized the need to provide a 12-pack offering,” says Steve Hauser, CEO of Paulaner USA. “Too often we hear that a six pack just isn’t enough, while a case may be too much. Therefore, our new Münchner Lager 12-pack is a great solution, offering the perfect amount.”
Centuries ago, Paulaner brewmasters were among the first to bring the lager to Bavarian taps. Today, it is considered one of the most popular lagers available in the world and is now offered in 11.2 oz bottles, 16.9 oz cans, and a new 12-pack option. Its success can be attributed in part to its recipe offering the perfect balance of malty character and the light bitterness of hops. It is a true classic with its clear, gold sparkling hue, crowned by a pure white head. A bier, which always goes down well, mild, elegant malts, with a hint of sweetness and a soft hint of hops in the background.