Patron Tequila launches “Toast Your Real Ones,” a campaign honoring those who have supported us and celebrated us through the ups and downs of this year.
“You can trust real ones to never sugarcoat it, just like Patron. We only use 100% percent real ingredients and no artificial additives to alter the smell, taste or color of our tequila. We are proud to not only be honest and real with our community about our production process but we are extremely proud to be one of the few brands that still makes tequila the hard way– by hand, not cutting corners with fake or artificial ingredients,” says says Adrian Parker, global vp-marketing for Patron Tequila at Bacardi Global Brands Ltd.
For decades some tequila makers have added artificial flavors, aromas, and colors to alter quality and enhance the taste of their products, Patron says.
“2020 has been a year of great resilience that has enabled us to realize what really matters and recognize the people that have stood by our side,” Parker says. “With the Toast Your Real Ones campaign, we are honoring the real ones in our lives—those who have supported us and celebrated us through the ups and downs of this year. Because you can trust real ones to never sugarcoat it, just like Patron.”