The one-minute hero film depicts the bold roads that Sergio “Checo” Perez has traveled to become a Formula 1 racing icon, allowing loyal fans an opportunity to connect with him in a way they haven’t before with a behind-the-scenes look at the life of Checo Perez, while enjoying a glass of Patron.
The video showcases Checo’s passion and pride for Mexico as he reflects on his craft, innovation and hard work through a metaphorical journey following him along the dusty dirt paths of Jalisco’s highlands region—where Patron carefully handpicks its 100 percent Weber Blue Agave—to the modern streets of his home in Guadalajara, Mexico. The video aims to bring to life Checo’s passion and pride for Mexico that drives him to go to extraordinary lengths to achieve perfection, just like Patron.