Patron Tequila, the world’s No. 1 ultra-premium tequila, announces a new campaign inspired by the traditional, handcrafted Patron process that takes only natural ingredients through a time-honored production method to create the finest tequila in the world, this campaign features three unique voices singing a ‘simple yet perfect’ a cappella version of the ballad, “Gracias a la Vida.”
“Gracias a la Vida” is a positive, moving, and grateful tribute to all that life gives us, including elements of nature and the senses we have to enjoy them.
The Patron “Simple Yet Perfect” campaign will also be available in :60, :30, and :15 second versions across broadcast and digital platforms, and can be viewed on Instagram @Patron and on YouTube at www.youtube.com/patrontequila.