Patron has teamed up with BlockBar.com, the world’s first direct to consumer NFT marketplace for wine and spirits, to launch its first-ever NFT, unlocking a bottle of the limited-edition Patron Chairman’s Reserve.
This a one-of-a-kind, exclusive blend is an incredible aged tequila reserved for the most discerning fans. It has, until now, never been released to the public, and purchase of the NFT provides ownership rights to the physical bottle of Chairman’s Reserve.
A complex yet delicate tequila, made of 100% Extra Añejo, this release is the ultimate form of luxury, and is so rare that it will never be replicated again. Only 150 individually numbered bottles of this exquisite tequila will be available exclusively on BlockBar.com.
The limited-edition Chairman’s Reserve blend is bottled in a handmade crystal decanter, hand-numbered by the Patron familia, and beautifully packaged in a dome-shaped box with front-opening double doors featuring laser-cut panels that allow light to illuminate the liquid inside.
The stunning packaging artwork is inspired by Patron tequila’s birthplace in Atotonilco el Alto, Mexico with imagery evoking the Jalisco highlands, the Patron Hacienda and agave fields. Constructed of dark, polished hard wood, hammered metal and luxurious engraving and inlays, the package itself is an object of art and desire.
“We’re thrilled to be working with BlockBar as the first tequila brand on the platform and for Patron Tequila’s first-ever foray into the NFT market with the launch of Patron Chairman’s Reserve. As one of the few brands that still makes tequila by hand, it’s exciting to be able to bring our passion and dedication to perfection and craftsmanship into the digital realm to a new audience of NFT collectors,” shares Kathy Parker, President/Global Chief Marketing Officer for Patron.