Patron, the world’s No. 1 ultra-premium tequila, collaborated with Barsys to create a limited-edition kit to teach users how to make the ultimate at-home Patron margarita and tequila cocktails. This first-of-its-kind partnership leverages the innovative Barsys smart coaster technology with Patron tequila recipes and tools allowing people to easily perfect their at-home bartending skills.
Enabled by Barsys Smart Bar Technology, the Coaster connects directly to smartphones through the Barsys Coaster app and guides the user to precisely measure each cocktail ingredient as it’s poured, ensuring a perfect cocktail every time. The cocktail recommendation engine turns device owners into instant mixologists that can make thousands of cocktails at a click of a button.
Since the beginning of the pandemic, tequila sales have grown 66.5%, according to Nielsen data and has outpaced the growth of the overall spirits category.