Patrón, the global leader in the ultra-premium 100 percent agave tequila category, has selected seven bartenders from around the world to design their own interpretations of the Perfect Margarita using a variety of fresh flavor combinations inspired by their local region.
Each cocktail gives a nod to the classic recipe, while also shaking things up with a combination of ingredients like cayenne-chili and blackberry shrub – even lychee and chia seeds – to highlight the versatility of one of the world’s most popular and enduring cocktails.
The “Search for 2018’s Margarita of the Year” begins today at MargaritaOfTheYear.com where fans can vote once daily for their favorite recipe. The drink which receives the most votes will be announced on another celebratory tequila occasion, Cinco de Mayo.
“Reinterpreting a classic cocktail like the margarita takes creativity and a skilled hand,” says Lee Applbaum, Patrón’s Global Chief Marketing Officer. “As the popularity of tequila continues to skyrocket across the globe, one thing will always be true, Patrón Tequila is the foundation of any perfect margarita.”
Beyond tasting each of these recipes at their respective bars across the globe, consumers also have the opportunity to celebrate and explore each of the margaritas at home. “Margaritas and Chill” kits are available for purchase while supplies last via online delivery service Cocktail Courier for those looking to perfect their home bartending skills; each one will include all necessary ingredients and garnishes for each of the seven recipes.
Additionally, each recipe and instructional tutorials about how to prepare them at home are available on the Patrón Cocktail Lab experience and the Margarita of the Year website, which features videos and interviews from the participating bartenders (filmed recently at the Hacienda Patrón distillery in Jalisco, Mexico). The site contains downloadable recipe cards as well as education about the history and evolution of this famous cocktail.
Fans can visit the website to explore each of the unique margarita recipes, then easily vote for their favorite interpretation once per day until the search comes to an end. Consumers will also be invited to vote live at various Patrón-sponsored events over the coming months.