Usual financial reporting doesn’t matter so much when dealing with a company’s early years, and Iconic Brands is a textbook case. It reported total sales of $4,046,797, a 538% increase from the prior year, but its net operating loss widened 337% to $2,968,606.
The company is publicly held, but really is more of a startup. It reported strong demand for TopPop products, a line of low-calorie, ready-to-go drinks, which it acquired in 2021, and launched a new production facility 65,000 saquare foot production facility.
It also launched Bellissima Zero, a new line of zero sugar still wines created by Bellissima Prosecco and co-developed by Bellissima brand partner, supermodel, actress and entrepreneur Christie Brinkley. Bellissima Zero is now available in five expressions: Pinot Grigio IGT, Chardonnay IGT, Rosé Wine, Merlot IGT and Cabernet Sauvignon IGT. Bellissima Zero has zero sugar, has approximately one gram of carbohydrates per five ounces, is made with organic grapes and is certified vegan. Some 23,500 cases of Iconic’s recently launched Bellissima Zero Sugar Still Wines arrived into inventory from Italy to meet 2022 demand. Iconic has a total of 85,000 cases available for 2022.
“We have been very aggressive and have rapidly seen our team hit multiple milestones. Our innovative and sustainable flexible packaging solutions have always been a priority, and as such, we have one facility already running on 100% solar power and expect the same for our Pennsauken (N.J.) facility in the near future. We were pleased that we brought our new 65,000 square foot packaging facility to full capacity and were able to give investors and members of the press a tour of the facility. Renovating, configuring and setting up a facility of this size is a large task, and our staff did an excellent job doing so. We believe we are off to a great start in 2022 with record sales; we continue to work with some of the largest alcohol beverage companies and brands, and we are committed to becoming a premier beverage manufacturer and product developer,” said Tom Martin, ceo.
