Quintessential to Add Anthony Road to Portfolio

Anthony Road Wine Co. has become the first U.S. winery outside California to be represented by Napa-headquartered Quintessential.  Anthony Road is based in New York’s Finger Lakes region.

Anthony Road Wine Co. was founded in 1973, when John and Ann Martini took the advice of a friend who touted the joys of grape growing in the Finger Lakes.   They moved from Baltimore, Md., where John worked for WR Grace, to fertile land along the west bank of Seneca Lake.   Neither John nor Ann had any farming experience but, with the help of family and friends, they were able to plant their first five acres.

It quickly grew to 30 acres by the 1980s, and they were making a good living selling bulk grapes to larger wineries, primarily New York State’s largest, Taylor Wine Co.   Taylor was sold in the mid-1980s as the demand for grapes shifted and Anthony Road was left with once-popular varietals dying on the vines.   At this time, John and Ann made the fateful decision to start making their own wines.

In 1990, Anthony Road was incorporated, launching the 1989 Rieslings, Chardonnay and Cabernet Franc, all well-suited to the cold weather that usually starts in October and lasts well into spring.  They were quickly acknowledged as a “Winery to Watch” in wine trade publications, and they were soon producing more than 10,000 cases a year, with national and international distribution.  With more than 100 acres of vineyards in production, Anthony Road has become instrumental in the cultivation of the Finger Lakes grape-growing industry.

By the early 2000s, Ann and John’s four children had gone to college, and all took circuitous routes back to the winery.

In 2013, the family met over dinner to discuss the future of the vineyard and winery.  It was decided to keep it all in the family, continuing to build on the foundation Ann and John made.  Management of Anthony Road has shifted to the Martini’s children and their spouses.   As their mother put it, “The kids helped in the vineyards when they were young, from cane-tying to picking, and saw how much work it takes.  I didn’t expect them to come back, but am sure glad they did.”  Peter is currently Vineyard Manager, Sarah is Business Manager, Maeve is an integral part of both Martini Vineyards and Anthony Road as Office Manager, and Liz is the Tasting Room Manager and tends to the gardens.

Peter has been involved in New York State’s VineBalance Program, guiding Anthony Road to become among the first to have their vineyards Certified Sustainable.  Currently, only 34 vineyards/wineries in New York State carry this designation.

Anthony Road has also always been involved in education in the winegrowing/winemaking industry.  John says, “Anthony Road is a strong supporter of grape and wine research, educating future growers and winemakers.  I like to say that our grandchildren’s children will reap the benefits of the trials and errors that we’ve experienced and have overcome.”–Lorraine Raguseo

(A note from Joel: This piece was submitted by Lorraine Raguseo, a longtime friend of the newsletter.  We normally strip releases down to pretty much “just the facts,” but Lorraine did such a great job, I thought, in writing this as a human interest piece beyond the first paragraph that I decided to publish it pretty much as she submitted it.  I’m open to similar pieces that meet extremely high journalistic standards.)

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Lagunitas Debuts 1st Global Packaging Redesign

Lagunitas Brewing Co. announced a packaging redesign across its portfolio of brands. The fan-favorite Lagunitas dog is now front-and-center on all cans, bottles and packs that will hit shelves beginning in October. 
 
We scrutinized our existing packaging and determined we needed our look to better match the quality of our great brews,” said Paige Guzman, Lagunitas’ Chief Marketing Officer. “We refreshed our packaging design to build consistency across formats and brands, and to feature the Lagunitas dog in a bigger way. The new designs reflect the personality of the brews and brings in the playful, original style that Lagunitas is known for, as well as gives shoppers a sense for what they would experience if they picked up a Lagunitas brew.” 
 
The final design helps shoppers find the product, capture their attention at shelf, and improve their purchase intent – giving them a better opportunity to explore the delicious, flavorful world of Lagunitas brews across its different IPA styles, non-alcoholic portfolio and newly launched Disorderly TeaHouse.   
 
“We didn’t take this change lightly. The redesign is a big undertaking and investment, and we wanted to ensure we went about it in the right way. To land on the best new packaging design, we talked to consumers and fans of our brand every step of the way, including conducting focus groups, interviews and quantitative research,” said Guzman.
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Bread & Butter Wines Debuts First-Ever Pinot Grigio

Bread & Butter Pinot Grigio is on shelves nationwide at a suggested retail price of $15.99.

“We are excited to launch our first-ever Pinot Grigio, a natural fit to our already thriving Bread & Butter white wine portfolio” says Jeff Ngo, Senior Vice President of Marketing for WX Brands. “This latest innovation is just another example that unlocks the simplicity people want – and a beloved example of Pinot Grigio from California meant for people to enjoy all year long. It’s a standout.”

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High West Commits $1 Million to Protect the West

The Park City, Utah, distillery’s announcement coincides with the national release of High West’s seasonal brand Campfire, one of the brand’s most unique and iconic expressions. In honor of Campfire, the first donation will benefit the Wildland Firefighter Foundation, a nonprofit dedicated to supporting the brave few who run towards the fire, including the wildfires increasingly plaguing the West.

The brand has donated more than $ million to nonprofits to date, with most of those funds going toward organizations protecting the West and its inhabitants.

“Now is not the time for us to sit on the sidelines. Our home in the West and everything we love about it is in more and more danger every year,” said Daniel Schear, General Manager of High West. “We’re building on our past work with this $1 million commitment to protect the West, and we are excited to work with those who are also passionate about saving this beautiful part of the world we call home.”

The $150,000 inaugural donation will be split between three organizations to support them in their crucial missions. Future donations will be announced over the course of the next three years as High West continues to identify and support organizations striving to Protect the West.

  • Wildland Firefighter Foundation, dedicated to helping the families of firefighters killed in the line of duty and to assisting injured firefighters and their families.
  • Protect Our Winters, a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies to protect our outdoor playgrounds from climate change.
  • American Prairie, creating the largest nature reserve in the contiguous United States by purchasing critical habitat that connects a vast network of existing public lands for wildlife conservation and public access.

In recognition of the Campfire release and to continue supporting the brave protectors who defend us from fires each and every day, High West is donating $50,000 to the Wildland Firefighter Foundation and matching consumer donations up to an additional $50,000. The American West is burning more quickly than it has in a decade, and over three million acres of U.S. land – almost the size of  Connecticut – have burned so far this year. The donation to the Wildland Firefighter Foundation will directly benefit the families of fallen and injured firefighters, honoring those who tirelessly work to protect our lands.

Available nationally, Campfire ($79.99) is a unique blend of scotch, bourbon and whiskey with a complex flavor profile including s’mores, burnt almond toffee, mocha and tobacco, balsam fir needles, and woodsmoke from a long-forgotten campfire.

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Angry Orchard Launches a Higher ABV Dark Cherry Apple Imperial Cider

It’s the brand’s first nationally available 8% ABV cider. Made with traditional bittersweet cider apples and blended with dark cherry juice from concentrate, Hardcore Dark Cherry Apple is the perfect balance of crisp apple and tart cherry sweetness, the company says. It’s available in six-pack 12-ounce cans. It will also be a featured flavor in the Angry Orchard Fall Haul Variety Packs dropping this fall.

“Through the years, Angry Orchard has been synonymous with offering deliciously bold ciders that feature real fruit,” said Kelli McCusker, Head of Marketing for Angry Orchard. “As drinkers shop the increasingly crowded alcohol space, they’re looking for offerings that deliver on flavor, ingredients and ABV to provide more value. Combining Angry Orchard’s equity in real fruit with a higher ABV in our new Hardcore wins that shopper equation – while giving drinkers a new way to transport them to their ‘happy place’ that much faster.”

The brand is also hosting a “Hard to the Core” contest where drinkers are encouraged to live out their hardcore dreams and the brand will foot the bill ($500 worth!). Whether it’s bungee jumping, skydiving, rock climbing or hardcore chilling in the backyard, the first 40 drinkers (aged 21+) to submit a photo completing their hardcore activity via Twitter with #AOHardCore and tag @AngryOrchard will receive a $500 cash prize. The contest will be open from August 8 to September 8 and winners will be notified via direct message from the official @AngryOrchard Twitter account.

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Glendalough Offers Irish Experience Sweeps

Glendalough Distillery is offering a consumer and a friend the opportunity to have a four-day, four-nights Irish experience. The first two days will include a morning walking through Wicklow to hand-forage fresh, wild botanicals with Glendalough’s full-time forager, Geraldine Kavanagh, and then visiting the distillery itself where the lucky winner will meet the distilling team and help craft that day’s back of Glendalough Wild Botanical Gin.

Two nights will be spent at The Wicklow Escape, described as one of the region’s most exclusive luxury breaks for bed, breakfast and an “immersive dining experience,” and two days “exploring everything Dublin City has to offer.”  To enter: click here.

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