M.S. Walker Launches Coppa Cocktails

Posted on June 13, 2022 by Joel Whitaker

M.S. Walker Brands partnered with Toorank International Spirits, a Dutch distilling and bottling company founded in 1978, to bring Coppa Cocktails line of award-winning classic to contemporary premium pre-mixed cocktails to U.S. consumers.

 Coppa Cocktails are currently available in more than 30 countries. With natural flavors and premium spirits, 15% ABV, a SRP of $17.99/750mL, and disruptive packaging, Coppa Cocktails is targeted to the modern consumer who seeks high quality, convenience, and aesthetic appeal. The brand is currently distributed in more than 27 states with an aggressive nationwide rollout underway. 

The core flavors are:

  • Margarita, made with tequila, orange liqueur, lime, and natural flavors, its distinct yet smooth agave aroma is followed by a tart, refreshing palate
  • Mojito, made with premium Caribbean white rum, lime, and mint, with prominent initial aromas of fresh and sweet mint leaves, followed by a palate led by refreshing sour lime
  • Strawberry Daquiri, again made with premium Caribbean white rum and lime juice, this time with the addition of fresh strawberries; the sweet and sour flavors of freshly muddled strawberries are very evident on the palate
  • Piña Colada, made with premium Caribbean white rum, vodka, rich cream, coconut, and the sweet flavor of pineapple juice, this Gold Medal winner from the Denver International Spirits Competition speaks for itself: no blender, no problem; just add ice!

Coppa Cocktails’ Cosmopolitan, Long Island Iced Tea, Mai Tai, Rum & Ginger, Sex on the Beach, and Tequila Sunrise are also currently for sale in the U.S. All Coppa Cocktails are non-GMO. 

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Jack Daniel’s, Coca-Cola to Debut RtD Jack & Coke Cocktail

Posted on June 13, 2022 by Joel Whitaker

 Brown-Forman Corp. and Coca-Cola Co. announced a global relationship to debut the iconic Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail option.

Jack Daniel’s & Coca-Cola RTD will be made with Jack Daniel’s Tennessee Whiskey and Coca-Cola. The beverage will be available in markets around the world, with initial launch planned for Mexico in late 2022.

“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, Brown-Forman CEO/President. of Brown-Forman Corporation,  the largest American-owned spirit and wine company. “Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago. Coca-Cola perfectly complements Jack Daniel’s and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world.”

The can and packaging, which will feature two of the world’s most recognizable and valuable trademarks in Coca-Cola and Jack Daniel’s, will include clear responsibility symbols stating that it is to be enjoyed only by consumers of legal drinking age. Jack Daniel’s & Coca-Cola RTDs will adhere to responsible marketing practices held by Brown-Forman and The Coca-Cola Company.

The global benchmark for alcohol beverage volume (ABV) is 5% but will vary depending  on the market. A zero-sugar version of the beverage will also be available.

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Stock Market Selloff Hits Nearly Every Bev/Al Stock

Posted on June 13, 2022 by Joel Whitaker

The inflation bear rampaged through Wall Street Monday, gnawing on nearly every bev/al stock that we follow with three exceptions.  At least two of those will probably be trading lower by the time U.S. markets open Tuesday.

The big picture:  The Dow Jones Industrial Average fell 2.79% to 30, 516.74.  The S&P 500 fell 3.88% to 3749.63.   Meanwhile, the 10-year Treasury Note saw its yield jump to 3.34%, the highest in 10 years.  As bond yields go up, bond prices go down.

The trigger for the broad selloff was Friday’s Consumer Price Index report, which was up 8.6% in May, its highest level in 40 years.  That led investors to expect the Fed will increase interest rates not 0.5% but 0.75% in a move to rein in inflation.

The biggest loser yesterday among bev/al stocks was Eastside Distilling, down 11.99% to 60 cents a share, followed by Fresh Wine Wine, down 9.09% to $2.70 a share.  Fresh Vine said it had gained placement in more than 200 Total Wine & More Stores, followed by Boston Beer, down 6.17%; Moet Hennessey Louis Vuitton, down 4.9%; Vintage Wine Estates, down4.49%; Duckhorn Portfolio, down 4.10%’ Constellation Brands, down 3.79%; Brown-Forman, down 3.42%; Molson Coors Beverages, down 3.27%, Diageo, down 2.43%; Pernod Ricard, down 1.43%; Anheuser-Busch InBev, down 1.38%; Midwest Grain Products, down 1.03% and Willamette Valley Vineyards, down 0.49%.

Three stocks showed no change: Davide Campari-Milano, Marie Brizar Wines & Spirits, and Winc, Inc.  Two of them — Davide Campari-Milano and Marie Brizard — are based in Europe and are likely to open lower, once EU markets reopen.

 

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Fresh Vine Wine Listed in 200+ Total Wine Stores

Posted on June 13, 2022 by Joel Whitaker

Rick Nechio, president of Fresh Vine Wine, said, “We are excited to share that Fresh Vine Wine Cabernet Sauvignon and Chardonnay are now available in over 200 Total Wine & More stores as we continue to successfully implement our retail expansion strategy.

“In addition, you can find our great selling Rosé wine, which has already seen an increase in production of over 20 times compared to a year ago, on shelves at the 31 stores where Rosé is most popular.  Our Pinot Noir can also be found in select locations, or on demand at any location at a customer’s request.  This further reflects the growing demand in the Better for You category and how FVW is quickly being recognized as the leader in the space for the active lifestyle consumer.”

Fresh Vine Wine, Inc.  is a premier producer of lower carb, lower calorie premium wines in the United States.  It has added 1,292 new points of distribution in the last 60 days.  The company went public  in mid-December 2021.

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Hella Cocktail Gets $5 Million Funding from Uncle Nearest

Posted on June 9, 2022 by Joel Whitaker

 Hella Cocktail Co., a brand of botanically inspired mixers and beverages crafted to elevate cocktail culture for everyone, said  Uncle Nearest Premium Whiskey, the fastest-growing American whiskey brand in U.S. history, made a $5 million investment.

Hella Cocktail Co. was the first BIPOC-founded, owned, and led American beverage brand to be available in all 50 states, and its products are currently sold or used in more than 20,000 stores, bars, hotels, and restaurants. The investment coincides with additional hallmark achievements, including the business’ 10-year anniversary and the innovation of a new beverage category with its line of Bitters & Soda. This transformative partnership will propel the brand’s next phase of structural growth, funding continued recruitment to Hella’s all-star team, stocking warehouses with enough inventory to meet the outpacing demand, and continuing to spread the brand’s message of creating a more expansive and inclusive cocktail experience.

The two brands share values and goals that go beyond just business. Both companies are rooted in the diverse backgrounds of their founders and a fundamental dedication to inclusivity. With three leaders of unique heritage, Hella Cocktail Co. inspires confidence in consumers to bring forth their most authentic selves by championing celebration for all.

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Old Potrero Relaunches with New Package

Posted on June 9, 2022 by Joel Whitaker

 Old Potrero Rye Whiskey officially relaunches today with a brand new packaging and bottle design, inspired by its home city, San Francisco.

Originally created by Fritz Maytag, the founder of Hotaling & Co., (formerly Anchor Distilling Co.), Old Potrero Rye Whiskey is an homage to the original artisanal whiskies of America, a testament to the power of the pioneering spirit and the celebrated return of pot-distilled whiskey in the United States.

The new packaging redesign, created by design agency Stranger & Stranger, features a dark wooden top with a natural cork stopper stamped with Old Potrero branding for a premium craft feel. The bottle’s perforated edges and ticket-style copy holding devices connect back to the historic cable cars of San Francisco. And the new label features the same copper pot still used at the distillery since its inception as well as one of the world’s most celebrated and iconic sights – The Golden Gate Bridge. The font, Fog City Gothic, is used throughout the label as a nod to the type used on signage seen throughout San Francisco.

“The bottle’s design was inspired by the juxtaposition of San Francisco’s architecture, between the past and the present,” says Luis Rivas Ball, Senior Brand Lead American Whiskeys at Hotaling & Co. “From the perforated edges and ticket-style holding devices that connect back to the cable cars to the copper pot still and Golden Gate Bridge in the logo, Old Potrero is a true representation of San Francisco.”

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