Distributors will attend almost 350 meetings with members of Congress and Hill staff during the rest of this week.
“After cancelling last year’s conference, we knew that the advocacy show had to go on, even virtually,” said NBWA President/CEO Craig Purser. “We always embrace the opportunity to share valuable knowledge and insights with distributors in hopes to better equip them with the tools and skills they need to advocate for themselves year-round. At a time that continues to challenge the industry, these skills could not be more important.”
“The willingness and enthusiasm from members of Congress to participate in these virtual Hill meetings tells us what NBWA knows so well—that beer distributors are valuable members of their communities and are essential to their local economies,” said Laurie Knight, NBWA EVP-Government Affairs. “We just want to say ‘thank you’ again to legislators who are taking time out of their schedules to sit down with our beer distributors this week. We hope these meetings provide legislators a better understanding of the opportunities and obstacles their beer distributor constituents face.”
NBWA plans to conduct its 84th Annual Convention and Trade Show in person in Las Vegas, Nev., on October 3-6, 2021. Additionally, on November 15-17, 2021, NBWA will host its Next Generation Success in Leadership Conference in Orlando, Fla.