Perrin Brewing, Local Artist Join for Sweeps Offer of Ceramic Pint Glass

Perrin Brewing said it is offering a custom ceramic pint glass by Grand Rapids, Mich., artist Baylie Mooney, who owns the Moon Bowls online Etsy store.  In addition to the glass, the sweepstakes winner will receive a $50 gift card to the Perrin Pub.  Mooney discusses her work here.

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Berkshire Mountain Releases 2d Batch of Craft Brewers Whiskey Project

Berkshire Mountain Distillers released the second batch of whiskies sourced from popular brewers through its participation in the Craft Brewers Whiskey Project. This five-year collaboration includes distilling a dozen different beers from a limited collection of Northeast craft brewers.

The three most recent releases were sourced from Boston Lager by Samuel Adams, Jack’s Abby Craft Lagers’ Smoke & Dagger Black Lager and Imperial Steel Rail Extra Pale Ale from Berkshire Brewing Co.

The first whiskies in this series were distilled from beers brewed by Massachusetts Bay Brewing Co., Spencer Brewery and Big Elm Brewing. Later releases will highlight celebrated Brewery Ommegang, Captain Lawrence Brewing, Smuttynose Brewing, Long Trail Brewing Company, Two Roads Brewing and Chatham Brewing.

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EU to Suspend Increase in Tariffs on American Whiskey Pending Talks on Steel/AluminumDisputes

The U.S. and the European Union this morning announced the start of talks to resolve the issue of global excess capacity in the steel and aluminum industries and said they “agreed to avoid changes in issues “that negatively affect bilateral trade,” including tariffs.  The entire dispute should be ended by year-end, they said.

“This news couldn’t come soon enough,” said Distilled Spirits Council of the U.S. President/CEO Chris Swonger.  “Distillers across the United States are breathing a huge sigh of relief after bracing for a 50% tariff on American Whiskeys in just a matter of days that would have forced many craft distillers out of the EU market.

“We recognize there is still work to be done to get EU and U.S. spirits back to zero for zero tariffs.  We greatly appreciate the Biden administration’s ongoing efforts to resolve these longstanding trade disputes and reduce the economic pain felt by those industries unfairly caught in the middle, Swonger added.

Eric Gregory,  president, Kentucky Distillers Association, called the announcement welcome news.  “Distillers in Kentucky and across America were perilously close to a crippling blow on European exports,” KDA President Eric Gregory said. “This gives both sides some breathing room to return to free and fair trade and once again level the playing field for Kentucky’s signature spirit.

Tariffs imposed on U.S. spirits slashed Kentucky Bourbon exports 35% in 2020, with shipments to the European Union plummeting by nearly 50%. Sales to the UK, formerly Kentucky’s largest market in the EU, also have been decimated by 50%.

Distilleries in 36 states exported whiskey in 2020, with Kentucky ranking second behind Tennessee. Total American Whiskey exports reported a similar downturn, declining 29% from 2018 to 2020. U.S. whiskey exports to the EU fell sharply 37% in that time and sank 53% to the U.K.

“We are obviously thrilled that discussions have started and both sides are committed to resolving this issue by the end of the year,” Gregory said. “We look forward to getting back to zero tariffs and what we do best – crafting the finest Bourbon for all the world to enjoy.”

Meanwhile, responding to a question from Kane’s Beverage News Daily, the EU, said, “Our joint aim is to put an end to the WTO disputes following the U.S. application of tariffs on imports from the EU under section 232 under the previous administration. In this spirit, both sides have agreed to avoid changes that negatively affect bilateral trade. Therefore, the EU intends to temporarily suspend the application of the automatic increase of its rebalancing measures foreseen to enter in force on 1 June 2021. The EU and U.S. will engage in discussions expeditiously to find solutions to this dispute, end the imposition of tariffs and to tackle global excess capacity before the end of the year.

The announcement followed a virtual meeting Friday between U.S. Trade Representative Katherine Tai and European Commission EVP Valdis Dombrovskis.

“Our decision to temporarily suspend the automatic increase in the EU’s rebalancing measures against U.S. 232 steel and aluminum tariffs shows that we are walking the talk in our efforts to reboot the transatlantic relationship,” Dombrovskis said.   “This decision affirms our determination to find effective joint solutions to this dispute which will end the tariffs imposed on the EU for reasons of national security and to tackle global steel and aluminum excess capacity, and preserve our critical industries.

“As early as December 2020, the EU reached out to the Biden administration with a plan for a renewed EU-U.S. agenda, and we are pleased to see this approach bearing fruit. By suspending our measures, we are creating the space to resolve these issues before the end of the year,” Dombrovskis said, adding:

“The EU is not a national security threat to the U.S. But the distortions created by global excess capacity-driven largely by third parties – pose a serious threat to the market-oriented EU and U.S. steel and aluminum industries and the workers in those industries.”

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Willamette Vineyards Sales Fall 11.6%, Net Plunges 84.4%

Willamette Valley Vineyards, Inc. reports revenue for the three months ended March 31, 2021,  totalled $5,765,338, 11.6%, below the like year-earlier period. This decrease was caused by a decrease in shipments to distributors of $1,110,429 being partially offset by an increase in direct sales of $353,872 in the current year three-month period over the same period in the prior year, the company said.

The decrease in revenue from the distributors was primarily attributed to the timing of orders, shipments from the winery and inventory management from distributors as first quarter depletions from distributors to their accounts rose 9% from the same period of the prior year and orders from distributors through April are ahead of the previous year.

Net income for the three months ended March 31, was $122,685 and $787,082, respectively, a decrease of 84.4%, in the first quarter of 2021 over the same quarter in the prior year.

Jim Bernau, Founder and CEO of the winery said “”Through to today, the Company’s sales performance has never been higher – remarkable given many of our restaurant accounts are just starting to order this year.  As a result, we are installing an additional 50,000 cases of winemaking capacity this summer and have contracted for more wine-grapes in hopes of meeting increasing distributor demand.

“Additionally, we are in the early stages of developing new Willamette Valley Vineyards winery restaurants in Lake Oswego, Bend, Happy Valley and on the Vancouver Washington Waterfront so far, with the first expected to open late this year.  The new sparkling winery south of Dundee is on schedule to open in late Spring of next year with the Highway 99 widening construction at the entrance currently underway.”

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Sutter Home Vineyards Adds Fruit Infusions

 Sutter Home Family Vineyards introduced Fruit Infusions – a line of sweet wines that are infused with real fruit juice and natural fruit flavors. Available in Sweet Peach, Wild Berry and Tropical Pineapple, Fruit Infusions are 7.5% ABV  and are available nationwide in 187mL four-packs and 750mL bottles for $8 SRP and 1.5L bottles for $13 SRP.

“Generations of Sutter Home fans have turned to our brand for sweet wines, which span Sangria and Moscato to the original White Zinfandel,” said Jennifer Hohman, marketing director. “Inspired by our fans’ affinity for sweet fruit flavors, we crafted this line of wines with real fruit juice for today’s consumer. This fresh take on peach, berry and pineapple is sure to make a splash this summer.”

Beyond the call from consumers, research supported that the fruit was worth the squeeze. Studies indicate that flavor is the leading driver of drink choice for consumers1, and this is particularly evident in the wine category. Growing 60%  in dollar sales, the flavored wine category drives $628 million in annual retail sales. Flavored wine is also the No. 1 fastest growing wine type within the top 10 wine styles, followed by Sauvignon Blanc with 24% growth – half the growth rate of the flavored wine category.

The numbers also drove Sutter Home’s choice of flavors. Peach is the No. 1 flavor within the flavored wine category, showing 81% growth. Berry is another wildly popular flavor. More than half of the top 10 flavors are a type of berry, and the berry flavor is showing 47% growth. Pineapple is one of the fastest-growing flavors, growing by 160%. Together, the three offerings are positioned to grow the increasingly popular flavored wines category2.

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Legent Bourbon Re-Releases Denim Jacket to Support AAPI Community

Legent (Beam Suntory), a first-of-its-kind super-premium bourbon known for melding Kentucky distilling tradition with Japanese blending expertise, announced the re-release of its previously sold-out denim jacket crafted in collaboration with globally celebrated American fashion designer Todd Snyder.

Both Legent and Snyder, known to draw inspiration from Japanese craftsmanship and Asian influences for their products, together condemn the increased xenophobia and bigotry which the AAPI (Asian American and Pacific Islander) community continues to face.

Legent and Snyder said they will donate 50% of proceeds from every jacket crafted to Stop AAPI Hate, a national coalition addressing anti-Asian racism across the U.S. The limited-edition Bourbon Selvedge Denim Jacket, which first debuted in October 2020 and sold out in under 12 hours, will be available starting today, Thursday, May 13, 2021, for a limited time on ToddSnyder.com for $398 USD. For the ultimate bourbon-enthusiast, a special limited-edition bundle with a bottle of Legent bourbon will be released on luxury wine and spirits e-commerce platform ReserveBar.com for $448 USD.

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