Gancia Intros Fruit Flavored Sparkling Wines

Posted on May 26, 2021 by Joel Whitaker

House of Gancia announces its new “Atto Primo” line that offers a refreshing and tasty option for summer picnics, parties and brunches. SRP: $7.99 (5.5% ABV).

Sold in 750 milliliter bottles, Atto Primo is made with low alcohol sparkling wine and natural fruit flavors. Each Atto Primo offering contains less than 100 calories per 4-ounce serving. The deliciously fruity flavors include:  Atto Primo Lychee, Atto Primo Peach, Atto Primo Mango and Atto Primo Blackberry

“Atto Primo is perfect for consumers looking for a different take on sparkling wine—something light, fresh, and fruity. While Atto Primo means “First Act,” a nod to Atto Primo being a wonderful choice for an aperitif, it really can be enjoyed across a number of different occasions all summer long,” says Kellyann MacLean, marketing director of Roust Americas, which imports Atto Primo.

“Atto Primo is made in Italy by the House of Gancia, which has nearly 200 years of wine-making expertise,” says Scott Oliver, Roust USA CEO. “We are confident that consumers will be delighted by the quality of Atto Primo at the very first sip.”

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Skyy Supports LBGTQ+ Safe Spaces, Nightlife Performers

Posted on May 26, 2021 by Joel Whitaker

Skyy Vodka announced Coming Out (Again), a new campaign supporting the nightlife venues and workers that are so deeply integral to the LGBTQ+ community. As the country slowly emerges from lockdown, the brand is calling on everyone to come out, safely, and support the LGBTQ+ hospitality industry, one of those hit hardest by the COVID-19 pandemic.

Coming Out (Again) features three voices at the forefront of today’s LGBTQ+ movement: RuPaul’s Drag Race Season 13 Winner Symone, popstar Kim Petras and renowned gender nonconforming writer and performance artist Alok Vaid-Menon. The campaign calls for support of LGBTQ+ bars, restaurants, workers, and performers that provide critical safe spaces to the community.

While large-scale Pride parades and celebrations aren’t possible this year, Skyy is encouraging their consumers to get out and safely celebrate what truly matters most – community, loved ones and the safe spaces they hold dear.

In addition to Skyy’s longtime sponsorship commitment to both NYC Pride and LA Pride, which supports community outreach efforts, the brand has partnered with NYC Pride to launch the SKYY Nightlife Fund, under the NYC Pride Gives Back program. Skyy will make a starting donation of $25,000, dedicated to LGBTQ+ nightlife workers and performers facing financial hardship due to the pandemic. This new initiative further deepens Skyy ‘s steadfast commitment to the LGBTQ+ community, following its parent company Campari America’s $1 Million donation to Another Round, Another Rally at the beginning of the pandemic.

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Mount Gay to Donate $5 a Bottle, $1 a Cocktail to 4Ocean

Posted on May 26, 2021 by Joel Whitaker

Mount Gay Rum has partnered with 40cean to support them in its mission to help end the ocean plastic crisis.

As part of the partnership, for World Ocean Month (June) Mount Gay Rum will commit $5 for every bottle and $1 for every cocktail sold, up to the value of $100,000 to 4ocean’s Pound+ Program, which is used to directly fund the removal of trash from the ocean using 4ocean’s full-time, professional cleanup crew members around the world.

In addition to the brands sustainability initiatives, Mount Gay will also support 4ocean in its efforts to stop plastic pollution at its source through education and awareness driving tactics, as well as support beach clean efforts.

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Cuvaison to Break Ground on Tasting Center Upgrade

Posted on May 26, 2021 by Joel Whitaker

Cuvaison Winery said it will break ground this month on an ambitious new construction project to enhance the visitor experience at Cuvaison’s estate vineyard and winery in Napa Valley’s Los Carneros AVA.

The first part of the project will focus on the Cuvaison Tasting Room, where a floor-to-ceiling sliding glass wall will be added, along with an expanded terrace. The second phase of the project will include installing beautiful open-air pavilions for VIP tastings and special events, which will be cantilevered above the south shore of the property’s scenic pond and will offer idyllic views of the lower vineyard, as well as local flora and fauna surrounding the pond.

While the project was planned before the pandemic, President/CEO, Dan Zepponi not only greenlit moving forward with the construction, but he also worked closely with acclaimed wine country architect Douglas Thornley to integrate new elements into the project to create the most safe and welcoming environment possible for future guests.

This includes the installation of an upgraded ventilation system with hospital-grade filtration and unobtrusive hand-sanitizer stations elegantly built into the redesigned tasting room. As part of the overall project, Cuvaison will also be moving its powerlines underground to ensure unobstructed views for its guests and a fire-safe transfer of power to the winery. The first stage of construction is scheduled for completion in late summer of 2021, with the second phase in summer of 2022.

“Breaking ground during a pandemic may seem like a bold decision, but based on conversations with customers and club members around the country, we believe that wine lovers are eager and excited to return to Napa Valley,” says Zepponi. “When they do, we want to ensure that Cuvaison is ready and better than ever. This estate has been our home for more than 40 years. It’s a magical spot. Our goal with this project is to highlight the natural beauty of our sustainably managed estate, while creating thoughtful new venues that are every bit as engaging and exceptional as our wines.”

Since Zepponi was named CEO of Two Estates Wine Collective (formerly Cuvaison Estate Wines) in 2016, the famed 50+-year-old winery has been actively reinvesting in its estate, including replanting older blocks of its 200-acre vineyard.

As the culmination of these efforts, the new renovations and expansions are designed to create a seamless union between Cuvaison’s certified-sustainable estate vineyard and the guest experience at Cuvaison.

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375 Park Avenue Spirits Sets Sail to Rep Tommy Bahama Spirit

Posted on May 26, 2021 by Joel Whitaker

375 Park Avenue Spirits, a division of Sazerac Co., entered into a supply and distribution agreement with Tommy Bahama Spirits, effective July 1.  Under this agreement, 375 Park Avenue Spirits will assume responsibility for all sales and operational functions as well as support Tommy Bahama Spirits’ marketing efforts.

“Whether it be spirits, home furnishings or apparel, the Tommy Bahama brand has a proven track record of creating quality products that inspire and encourage the relaxed, carefree lifestyle it embodies,” says Jason Schladenhauffen, president and CEO of 375 Park Avenue Spirits. “This unique collection of craft spirits and RTD (ready-to-drink) products have already won numerous awards and created a loyal following due to its superior taste and the island state-of-mind exuded from every sip. We’re excited to hit the ground running – in our flip-flops – to expand the availability of this portfolio across the U.S.”

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6 of 10 Cut Back on Drinking During Pandemic

Posted on May 26, 2021 by Joel Whitaker

So much for the theory that when times get tough, people drink more.

That surprising statistic comes from Josh Gillon, ceo, What If Media Group, which surveyed about 50,000 people.  Those between 20-29 get back even more: 62.9% say they consumed less alcohol that a year ago.

Gillon suspects that’s because bars and similar social venues were closed in many states during the Covid pandemic.  With the economy reopening, and more than 50% of adults being completely vaccinated, he suspects we’ll see a return to normal drinking patterns.

But his survey also found that the 20-29 age group is more likely than most to be open to healthier alcohol options, including drinks with fewer calories, carbs and even low- or no-alcohol.

Gillon’s company helps companies market, and he notes there is a clear opportunity for marketers and advertisers to tap into health-related concerns within this group. Despite this, 53.8% of those aged between 20 and 29 report never or rarely having seen either online or TV ads for new low or non-alcoholic adult beverages–a clear gap in the market when it comes to matching buyer intent.

Additionally, age seems to be the best predictor of these preferences: while men are significantly more likely than women to make a new year’s resolution to drink less alcohol (45.3% compared to 37.9%), approximately 60% of both men and women have no interest in trying healthier alternatives.

This pattern also holds true when it comes to eating throughout the pandemic: while 28.1% of all consumers reported that staying at home had led to them eating more healthily, younger consumers were by far the largest cohort to do so: Some 35.7% of those 19 and under-reported dietary improvements, along with 28.5% of 20-29-year-olds. That compares favorably to the next three age decades, with only those over 60 improving their diet at a higher rate than the youngest respondents.

 

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