30-Bbl Semi-Automated Brewhouse Being Auctioned June 17

Posted on June 2, 2021 by Joel Whitaker
PRNewsfoto/Tiger Group

Other available assets with applications for multiple industries include more than twenty 30bbl – 90 bbl stainless steel tanks. (PRNewsfoto/Tiger Group)

Bids are now being accepted for the June 17 online auction of all assets from a 30-barrel semi-automated brewhouse in Eureka that closed in December 2020. The auction is being conducted by Tiger Group and sale partner Schneider Industries on behalf of the landlord of the 20,000-square-foot brewery, which operated out of three warehouse buildings on the site.

Key assets available in the sale include a complete Wild Goose 16-oz. can line and labeler from 2019, an Alfa Laval centrifuge, more than 20 stainless steel tanks sized from 30 to 60 to 90 barrels, a Sympac Bottle Filler, a York Glycol chiller from 2016, outdoor grain silos, and a water softening system. Bidders can also vie for forklifts, hand tools, fittings, restaurant equipment, and more.

“The landlord’s decision to market the property to other uses creates an excellent opportunity for craft breweries, cider-makers and other food and beverage manufacturers to acquire top-grade equipment that continues to be maintained by one of the facility’s brewers,” said John Coelho, a Senior Director with Tiger Commercial & Industrial. “The property’s numerous tanks are also suited to other processing industries.”

Josh Bussman, VP Investment Recovery at Schneider Industries, added: “Many micro-breweries have started and expanded their business by buying quality used equipment at auction.  This is a perfect opportunity to buy assets from a complete 30 bbl brewery that is available now.”

Online bidding will close on Thursday, June 17, at 9:00 AM (PT). All bidders are required to register prior to the sale at  www.soldtiger.com.

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Who & What –

Posted on June 1, 2021 by Joel Whitaker

APPOINTED:  Chilean-American actor Pedro Pascal as the new star of Casillero del Diablo’s global Wine Legend campaign. Pascal will play a new, mysterious character linked to Casillero del Diablo’s renowned wine legend in upcoming advertising programming centered around television, video and social media. The campaign continues the tradition of Casillero del Diablo’s striking cinematographic advertising initiatives, and will debut later this year.

HIRED: Marten “Marty” Compton by North Coast Brewing Co., Ft. Bragg, Calif., as VP-sales and marketing. . . . Tony Kalich joins Infinium USA as senior vp-sales.  He joins fromDeutsch Family Wines & Spirits where he was senior vp-distributor elations and sales capabilities.

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Sugarlands Distilling Official Spirit of Rahal Letterman Lanigan

Posted on June 1, 2021 by Joel Whitaker

This year’s Indianapolis 500 marked the debut of today announced a partnership with Sugarlands Distilling Company as the Official Spirits and the Official Moonshine of the Rahal Letterman Lanigan Racing (RLL)  team.

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High West Unveils a New Mobile Game

Posted on June 1, 2021 by Joel Whitaker

High West Distillery  debuted a new limited-time, interactive mobile game called Prairie Dash.

While playing Prairie Dash, High West fanatics will have a chance to give back and help conserve the natural habitat of Montana’s Great Plains all while competing in a collection of quick-time challenges from the perspective of a pronghorn, North America’s fastest land animal. For every game played, High West will donate $1 to American Prairie, up to $50,000, and one lucky player will win a trip of a lifetime to the distillery’s home, Park City, Utah.

High West has also teamed up with actor and whiskey enthusiast Josh Holloway (best known for his roles in Paramount’s Yellowstone, Lost and Colony) as a brand ambassador for the campaign, as outdoor conservation (and whiskey!) is near and dear to his heart.

In addition to competing, High West supporters can also purchase the distillery’s American Prairie Bourbon on highwest.com or through Drizly, with a portion of the proceeds donated to the bottle’s namesake organization, American Prairie.

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2d Cognac Connection Campaign Launched in U.S

Posted on June 1, 2021 by Joel Whitaker

Bureau National Interprofessionnel du Cognac (BNIC) launched the 2nd annual Cognac Connection campaign in the US.

This virtual program has the core objective of educating and inspiring cocktail professionals on the Cognac region and spirit, as well as providing support to bartenders. Partnering with industry veterans, Lynnette Marrero and Ivy Mix of Speed Rack, along with media partner, VinePair, the multi-faceted campaign includes a series of activations such as virtual tastings and master classes for trade and media and Instagram lives with Speed Rack, Cognac Educators and last year’s winners.

The pillar of the campaign, the “Cognac Connection Challenge”, is a cocktail competition open to all professional bartenders/mixologists, which will run from June 25-Aug. 31.  Entrants are required to submit an original cognac-based cocktail, which will be judged both on creativity and deliciousness, along with other criteria.

The judging panel includes Lynnette Marrero and Ivy Mix of Speed Rack, certified Cognac Educator Kellie Thorn and a VinePair representative. Ten winning bartenders will each receive an educational award of $1,000, and their cocktails will be showcased across social media channels as well compiled into a digital recipe book, -available for download this fall on CognacConnection.com.

Virtual events include an educational webinar for trade in July and weekly Instagram live chats with Speed Rack for the duration of the competition. This year, with the widespread distribution of COVID vaccines, events will also include a socially-responsible in-person media happy hour in New York City in June as well as an on-premise program launching on National Cognac Day (June 4th). The promotion will run until June 11th at a dozen bars across the country. The full list of participating bars can be found on CognacConnection.com.

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Miller Lite Intros Shoezie (Think Cozie with New Balance Trainer)

Posted on June 1, 2021 by Joel Whitaker

Fashioned from the classic New Balance 624 Trainer, the limited-edition Shoezie is crafted with materials directly from New Balance shoes and is nearly identical to the 624 Trainer but fitted for your beer. With its rubber sole and breathable leather, the Shoezie will keep beers cold, supported, and comfortable when dads need it the most.

“As The Original Light Beer, we are proud to celebrate all things beer and all things dad, and the Shoezie does just that,” said Sofia Colucci, VP-Marketing, Miller Family of Brands. “When we dreamed up the Shoezie, there was only one brand to bring it to life and that was the maker of the classic “Dad Shoe,” New Balance. Together we want to thank all dads out there for keeping the grass cut, grilling those perfect meats, agreeing to the family dog, and of course raising a Miller Lite, one can at a time.”

Miller Lite and New Balance fans (21+ of course) can try to win a Shoezie by visiting www.TheShoezie.com on Father’s Day, June 20, starting at 9 AM CT. People will be notified if they are a lucky Shoezie owner before the end of Father’s Day (midnight June 21).

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