Saverglass to Double Production Capacity to Serve the High-End Liquor Markets of the American Continent

Posted on June 23, 2022 by Joel Whitaker

Saverglass, a leading manufacturer specializing in the production and decoration of luxury and high-end glass bottles for the wine and spirits industry, said it will double the glass production and the increase of its decoration capacities of its plant located in Acatlan de Juarez near Guadalajara, by early 2023.

The Saverglass Mexico plant is equipped with a furnace capable of delivering 95,000 tons of production, which means about 100 million bottles in two colors: Extra-white glass and Antique glass. The new furnace will produce 200,000 tons of glass, or 200 million bottles in three colors: extra-white, Antique green, and dark yellow.

The 30 hectares plant expansion will continue to allow Saverglass to preserve the quality and regularity of production for its customers. Additionally, servicing the wide range of decoration processes that Saverglass masters, such as automatic screen printing with organic inks, enamel, or precious metals, allowing the decoration of bottles with complex shapes, organic finishes with various effects and colors, hot stamping, and satin-finishing.

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Splash Acquires Pulpoloco Sangria

Posted on June 23, 2022 by Joel Whitaker

Splash Beverage Group, Inc. said it agreed to acquire 80% of Pulpoloco Sangria in a transaction that will give Splash control over the manufacturing and distribution of Pulpoloco across the US while adding international markets, capturing the additional margin and revenue. Terms weren’t disclosed.

Splash acquired the distribution rights to Pulpoloco in 2020 and is currently the exclusive importer of Pulpoloco for the United States.  Splash has overseen the dramatic growth of the brand, including a 43% increase in sales through May versus the prior year.  Pulpoloco Sangria is made in Madrid, Spain following the family recipe of the founder Paul Damon with three varietals, Crisp White, Soft Rose’, and Smooth Red.  Pulpoloco is packaged in a highly innovative, ecofriendly paper can called the CartoCan.  Splash expects to complete the transaction by the end of August.

Robert Nistico, Splash Beverage Group’s chairman/CEO, commented, “In addition to bringing Pulpoloco entirely under the Splash roof, we will benefit from the additional layer of margin AND increase our global footprint and revenue.  Pulpoloco was the only brand in our portfolio where we were not directly responsible for the manufacturing.  Owning the manufacturing process entirely, which includes the exclusive rights of the innovative eco-friendly packaging, not only expands those rights, but will provide us with the opportunity to ship in greater bulk and to markets with faster growth potential.  We believe this will help us add scale and drive additional revenue growth while potentially improving margins.”

Splash announced that Pulpoloco’s founder Paul Daman will also be joining the Splash team and will manage the international business for Pulpoloco and other Splash brands as well.

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House OKs Renewal of STOP Underage Drinking Act

Posted on June 23, 2022 by Joel Whitaker

The House passed and sent to the Senate the “Sober Truth on Preventing (STOP) Underage Drinking Act.”  It’s part of a legislative package authorizing over 30 priorities.  If signed into law, the STOP Act would be authorized through 2027.

National Beer Wholesalers Association applauded the House passage after supporting passage during its legislative conference in April.

“America’s beer and beverage distributors applaud the passage of the STOP Underage Drinking Act. This proven piece of legislation helps combat underage drinking while affirming the value of the state-based system of alcohol regulation,” said NBWA President/CEO Craig Purser. “The STOP Act recognizes that alcohol is different than other consumer products and is best regulated by the states, consistent with the 21st Amendment. NBWA is grateful to the leadership of Reps. Lucille Roybal-Allard (CA) and Dave Joyce (OH) for their tireless work to see this important legislation reauthorized. We encourage the Senate to pass the STOP Act so it can continue to provide necessary tools to address underage drinking.”

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Limestone Brand Distillery Donates to Yellowstone National Park Flood Relief

Posted on June 23, 2022 by Joel Whitaker

Limestone Branch Distillery, makers of Yellowstone Kentucky Straight Bourbon Whiskey, has donated $25,000 each to the National Park Service (NPS) and to the National Parks Conservation Association (NPCA) for long-term support of flood-relief efforts.

Additionally, Limestone Branch distillery agreed to match up to $50,000 in donations made in conjunction with a fundraising event benefiting the Southwest Montana Flood Relief Fund – a joint effort between the Park County Community Foundation (PCCF) and Greater Gallatin United Way – and the Red Lodge Area Community Foundation. The event, hosted by National Parks Conservation Association (NPCA), will be held June 28 at the Rialto in Bozeman, Montana.

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Bacardi Promotes Underrepresented Artists

Posted on June 23, 2022 by Joel Whitaker

With a new song being released evey second of every day during the summer, it’s hard for up-and-coming music artists to break through.  So, Bacardi is back with the “Music Liberates Music” program intended to champion underrpresented voices in the music industry.  Working with Nahmias, a high-end streetwear brand which has embedded QR codes into each garment directing the wearer to an album of rising global music talent when they go to snap a photo.

Fans will also earn live music rewards every time someone scans their hat, tee, hoodie, or jacket and listens to the rising artists. So, the more fans promote the music, the more concert tickets they could earn.

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What We’re Reading —

Posted on June 23, 2022 by Joel Whitaker

The Birds of Prey That Stand Guard Over California’s Vineyards

Without them, the state’s lucrative wine grape crop could be gobbled up by smaller birds. (Atlas Obscura)

Beer Bars Now Craft Coffee to Draw the Morning Crowd

Brewers are turning to nonalcoholic morning drinks to give customers extra reasons to visit. (Wall Street Journal)

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