Monaco Expands Craft Cocktail Portfolio with New RTD Classic Mai Tai

 Monaco Cocktails, a  line of premium ready-to-drink, spirit-based canned cocktails from Atomic Brands, expands its Craft Cocktail line with the launch of a new flavor variety – the Monaco Classic Mai Tai.

Featuring two shots of premium spirits in every 12oz can and 9% ABV, it combines light and dark rum with tropical notes and orange curaçao with no gluten or malt.

The Classic Mai Tai is Monaco’s next step in expanding its Craft Cocktail line of bartender-inspired varieties. With the portfolio currently including a Kentucky Mule, made with bourbon and ginger beer, and a Moscow Mule, featuring vodka and ginger, the Classic Mai Tai brings a rum varietal to the line.

“With the revival of classic cocktails on the rise, we are excited to bring consumers a new RTD variety that meets this growing demand for pre-mixed, premium cocktails,” said Don Deubler, CEO of Atomic Brands, adding:

“Rum is increasing in popularity amongst drinkers, and the launch of our Classic Mai Tai marks our first rum variety in our Craft Cocktail line. This modern twist on a retro tiki cocktail allows consumers to enjoy a classic cocktail bar experience on-the-go or at home, and transports them to an island paradise with every sip.”

 

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Boston Beer partners with PepsiCo for U.S. Launch of New “Hard Mtn Dew”

Boston Beer Co. said it is collaborating with PepsiCo to produce Hard Mtn Dew alcoholic beverage.

This new 5% ABV flavored malt beverage (FMB) will be marketed to adults of legal age and merchandized consistently with other alcohol beverages.

As part of the business arrangement, Boston Beer will develop and produce new Hard Mtn Dew and PepsiCo has set up a new entity to sell, deliver, and merchandise the product. Consumers should anticipate finding Hard Mtn Dew on shelves in early 2022.

“We know that adult drinkers’ tastes are evolving, and they are looking for new and exciting flavorful beverages. The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and MtnDew, a one-of-kind, multi-billion dollar brand, will deliver the excitement and refreshment that drinkers know and love,” said Dave Burwick, Boston Beer’s CEO.

“The Boston Beer Co. partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create Hard Mtn Dew that maintains the bold, citrus flavor fans know and expect,” said Kirk Tanner, PepsiCo Beverages North America CEO.

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Mast-Jägermeister Pledges $340K for Women’s Professional Development in W&S Industry

Mast-Jägermeister US said it will invest $340,000 over six years to bolster a new scholarship, FLOurish.

The inspiration behind FLOurish is longtime HR executive, Florence Pramberger, who spent the last eight years of her career at Mast-Jägermeister US.

Pramberger mentored Millinger Group’s founder and president, Rona Millinger, throughout her career.

After Pramberger lost her battle with cancer last year, Millinger decided to create a professional development program in her memory. “I wanted to continue giving what Florence no longer can: coaching, development, and guidance for women looking to contribute, progress, and advance in work and personal lives,” said Millinger.

“When word got back to us that our darling Flomeister had inspired such a wonderful cause, we knew we had to be involved. I especially love how personal these scholarships are as mentoring is an integral part of the program,” said Jeff Popkin, CEO of Mast-Jägermeister US. “I will personally donate my time and resources to the mentoring portion of FLOurish scholarships.”

Through her research and development, Millinger was introduced to Amanda WittstromHiggins, founder of Dream Big Darling [DBD]. DBD is a non-profit dedicated to fostering the success of women in wine and spirits through education, life enhancement, mentorship, and professional retreats.

Through the contribution of Mast-Jägermeister US, an additional 85 women will benefit from this program over the next six years — FLOurish was originally open to five women per year thanks to DBD and The Millinger Group.

“This injection of funds will allow FLOurish to really blossom. By elevating 85 women, we are actually elevating hundreds of women as our graduates flourish and bring other women along,” said Amanda WittstromHiggins, founder of Dream Big Darling. “We couldn’t be happier Mast-Jägermeister decided to come on board and we look forward to working closely with them in the years to come.”

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Covid Bites Again

We just received notice that the annual convention of the Society of Professional Journalists has been converted from a hybrid event to a fully virtual one.

The only reason we mention this is that it is This is an early indication that Covid will continue to play an upsetting role in the economy. On-premise locations are likely to be especially affected.

While we may never succeed in eradicating Covid-19, it is possible to dramatically reduce its impact by masking, innoculations and widespread testing.

SPJ said it has been closely monitoring COVID-19 developments — particularly guidance from the World Health Organization, Centers for Disease Control and New Orleans Health Department. Based on the best information currently available from health experts regarding the ongoing pandemic, SPJ said it reached the conclusion that it is not feasible to host the in-person portion of the conference.

 

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Bad News for Wine Growers: Some Climate Change is Irreversible, Report Says

Each of the last four decades has been successively warmer than any decade that preceded it since 1850, according to a just-released report from the Intergovernmental Panel on Climate Change.

Scientists are observing changes in the Earth’s climate in every region and across the whole climate system, and some of the changes already set in motion—such as continued sea-level rise—are irreversible over hundreds to thousands of years, the report says.

That’s according to the Intergovernmental Panel on Climate Change in a just-released report.

The report is nothing but bad news for winegrape growers in California and other regions.

In 2019, atmospheric CO2 concentrations were higher than at any time in at least 2 million years, it says, and global surface temperature has increased faster since 1970 than in any other 50-year period over at least the last 2000 years.

Late summer Arctic sea ice area was smaller than at any time in at least the past 1000 years, the report says, adding that the global nature of glacier retreat, with almost all of the world’s glaciers retreating synchronously, since the 1950s is unprecedented in at least the last 2000 years.

“It is virtually certain that hot extremes (including heatwaves) have become more frequent and more intense across most land regions since the 1950s, while cold extremes (including cold waves) have become less frequent and less severe, the report says.  It adds “with high confidence” that human-induced climate change is the main driver of these changes

However, strong and sustained reductions in emissions of carbon dioxide (CO2) and other greenhouse gases would limit climate change. While benefits for air quality would come quickly, it could take 20-30 years to see global temperatures stabilize, according to the IPCC Working Group I report, Climate Change 2021: the Physical Science Basis.

The Working Group I report is the first installment of the IPCC’s Sixth Assessment Report (AR6), which will be completed in 2022.

Faster warming
The report sounds a note of urgency, warning that the chances of crossing the global warming level of 1.5°C in the next decades are significant.  Unless there are immediate, rapid and large-scale reductions in greenhouse gas emissions, limiting warming to close to 1.5°C or even 2°C will be beyond reach, it says.

The report shows that emissions of greenhouse gases from human activities are responsible for approximately 1.1°C of warming since 1850-1900, and finds that averaged over the next 20 years, global temperature is expected to reach or exceed 1.5°C of warming. This assessment is based on improved observational datasets to assess historical warming, as well progress in scientific understanding of the response of  the climate system to human-caused greenhouse gas missions.

“This report is a reality check,” said IPCC Working Group I Co-Chair Valérie Masson-Delmotte. “We now have a much clearer picture of the past, present and future climate, which is essential for understanding where we are headed, what can be done, and how we can prepare.”

Every region facing increasing changes

Many characteristics of climate change directly depend on the level of global warming, but what people experience is often very different to the global average. For example, warming over land is larger than the global average, and it is more than twice as high in the Arctic.

“Climate change is already affecting every region on Earth, in multiple ways. The changes we experience will increase with additional warming,” said IPCC Working Group I Co-Chair Panmao Zhai.

The report projects that in the coming decades climate changes will increase in all regions. For 1.5°C (34.7F) of global warming, there will be increasing heat waves, longer warm seasons and shorter cold seasons, the report says. At 2°C (35.6F) of global warming, heat extremes would more often reach critical tolerance thresholds for agriculture and health, the report shows.

But it is not just about temperature, the report says. Climate change is bringing multiple different changes in different
regions – which will all increase with further warming. These include changes to wetness and dryness, to winds, snow and ice, coastal areas and oceans. For example:
● Climate change is intensifying the water cycle. This brings more intense rainfall and associated flooding, as well as more intense drought in many regions.
● Climate change is affecting rainfall patterns. In high latitudes, precipitation is likely to increase, while it is projected to decrease over large parts of the subtropics. Changes to monsoon precipitation are expected, which will vary by region.
● Coastal areas will see continued sea level rise throughout the 21st century, contributing to more frequent and severe coastal flooding in low-lying areas and coastal erosion. Extreme
sea level events that previously occurred once in 100 years could happen every year by the end of this century.
● Further warming will amplify permafrost thawing, and the loss of seasonal snow cover, melting of glaciers and ice sheets, and loss of summer Arctic sea ice.
● Changes to the ocean, including warming, more frequent marine heatwaves, ocean acidification, and reduced oxygen levels have been clearly linked to human influence. These
changes affect both ocean ecosystems and the people that rely on them, and they will continue throughout at least the rest of this century.
● For cities, some aspects of climate change may be amplified, including heat (since urban areas are usually warmer than their surroundings), flooding from heavy precipitation events
and sea level rise in coastal cities.

A more detailed journalistic summary (which we did not use in preparing teh above) can be found here.

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El Mayor Tequila Intros Extra Anejo Sherry Cask Aged

El Mayor Extra Añejo Sherry Cask Aged is aged 38 months in sherry casks, resulting in a liquid with a golden amber color and “an exceptionally smooth and balanced finish of oak, vanilla and caramel,” Luxco, the importer, says.

“The sherry cask enhances the full-body extra añejo, producing a liquid that is beautifully complex and elegant,” said Graciela González, fourth-generation distiller and daughter of Rodolfo González, master distiller at Destiladora González Lux. “From the dried-fruit-and-spice nose to the smooth finish of vanilla and cooked agave, this is an outstanding tequila that is sure to please even the most discriminating of tastes.”

El Mayor Extra Añejo Sherry Cask Aged is packaged in an embossed bottle inside a decorative secondary box. Approximately 5,000 bottles will be available on an allocated basis, with a suggested retail price of $129.99 per 750-ml. bottle. Distilled and produced at Destiladora González Lux, the limited-edition tequila will be available nationwide in September.

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