Crown Royal 1st Official Whisky Sponsor of NFL

Posted on September 9, 2021 by Joel Whitaker

Crown Royal became the first spirits brand to advertise during a televised 2017 NFL game. Most recently, the brand launched its largest-ever responsible drinking campaign, The Crown Royal Water Break, that encourages drinking in moderation on game day.

To kick off the start of the NFL regular season, Crown Royal hosted a special Industry Night of Service last night for hospitality and stadium workers at the home of the Dallas Cowboys, AT&T Stadium.

Former Cowboys outside linebacker DeMarcus Ware and country music star Riley Green attended to help announce Crown Royal’s $50,000 donation to longtime Crown Royal partner, the Southern Smoke Foundation, an organization that financially supports individuals in the food and beverage industry in need. The initial donation is part of a Crown Royal year-long commitment, including ‘Kick Off With Crown Royal,’ to donate $1 million dollars via the Crown Royal Generosity Fund, a donor advised fund, to national and local charities.

“The NFL has a proven track record in uniting fans through their efforts supporting local communities, which ties perfectly into our mission to give back and inspire generosity,” said Sophie Kelly, SVP-Whiskies, Diageo North America. “While on game day fans proudly celebrate those on the field, we believe the communities who make game day what it is off the field deserve equal recognition. We’re thrilled to be the first official whisky sponsor of the NFL, and to utilize our partnership to support the people and places who make game day great.”

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Luxco’s Remus Repeal Reserve Series V Now Available

Posted on September 9, 2021 by Joel Whitaker

The fifth edition of Luxco ‘s award-winning Remus Repeal Reserve Bourbon collection showcases a medley of five bourbons ranging from 2005 to 2008, offering a rare taste of the finest cask bourbon selections available from one of the oldest distilleries in the country. A limited annual release, this bourbon is produced to commemorate the Repeal of Prohibition in 1933.

Remus Repeal Reserve is an annual series crafted by the expert distillers and blenders at MGP’s 174-year-old distillery in Lawrenceburg, Ind. Made in the distillery’s signature high-rye style, the medley changes each year, allowing the team to experiment with their various mash bills. Remus Repeal Reserve Series V is comprised of 9% 2005 Bourbon (21% Rye), 5% 2006 Bourbon (36% Rye), 19% 2006 Bourbon (21% Rye), 13% 2008 Bourbon (21% Rye) and 54% 2008 Bourbon (36% Rye).  SRP $89.99.

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Belvedere Completes Biomass Capture Facility

Posted on September 9, 2021 by Joel Whitaker

Belvedere opened a biomass capture facility at it Warsaw, Poland, distillery and said the new facility will start producing 100% renewable energy immediately.  The result: a 95% reduction in energy-related CO2 emissions in 2022.

Rodney Williams, president/ceo of Belvedere Vodka, said, “There is a Chinese proverb that says, ‘a journey of 1000 miles begins with one step.’ We know we have a long way to realizing our ambitions to nourish the lands we share and protect ecosystems and biodiversity we depend upon. This new biomass facility marks a major step (truly leap) forward towards Belvedere making good on our belief that better business practices create a better world.”

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Suntory Intros Yamazaki 55 Years Old

Posted on September 9, 2021 by Joel Whitaker

Yamazaki 55 – the House of Suntory’s oldest release in its history – celebrates the Japanese “Showa” era of the 1960s that represented a major period of change for the House of Suntory.

One hundred bottles of Yamazaki 55 were initially released in Japan last year.  Now “extremely limited quantities” will reach global markets including the United States, the United Kingdom, Mainland China and Taiwan later this month.

Beam Suntory will donate $5,000 USD for every bottle released in this year’s 100-bottle collection, totaling $500,000 USD, to The White Oak Initiative, a group committed to the long-term sustainability of America’s white oak forests.  If Beam Suntory can donate $5,000 for every bottle released, you can bet it’s going to be expensive.  How expensive?  $60,000 per 750 ml bottle.

 

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What We’re Reading —

Posted on September 9, 2021 by Joel Whitaker

How Napa And Sonoma Vineyards Are Going Beyond Sustainability To Embrace Climate-Positive Goals

California wineries have long been leaders in environmentally friendly practices, because they recognized early on that wine grapes are one of the most susceptible crops to global warming. Indeed by 2019, 99% of Sonoma County vineyards were certified sustainable and 94% of Napa vineyards and wineries achieved certification under the Napa Green program. However, now both counties have established even more aggressive goals to reduce their carbon footprint and become climate positive – which is beyond carbon neutral, with negative emission reductions. (Forbes.com)

Washington Advances in Grapevine Science

Washington State University viticulturist Marcus Keller counsels growers to not be afraid of things like heat and water stress on the growing of grapes, be they for wine, table, or raisins. (Western Farm Press)

 

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Note to Readers —

Posted on September 9, 2021 by Joel Whitaker

I’ve been going back-and-forth on the best way to serve you?  Should we put out a Friday morning edition or should we publish the news that would be in Friday’s edition only in our weekend wrapup?  I think the answer is to publish at 6 a.m. Friday morning like normal and then put out the weekend wrapup later in the day or even Saturday.  So, that’s what we’re going to do?  Any comments?  Reply to this newsletter.

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