SouthNorte Beer Releases 2 Innovations

SouthNorte Beer Co. released two new innovations just in time for the fall season: Sea-Reina and Sea Chelada.  Both are available in selected stores across Los Angeles, Orange County, Inland Empire, San Diego and Arizona.

Sea-Reina is the perfect, clean, crisp, dark lager that everyone craves during this season. Not quite black, but a deep dark mahogany colored lager, Sea-Reina takes many notes from SouthNorte’s flagship lager, the classic Sea Señor.  Meanwhile, the Sea Chelada Michelada takes a natural tomato puree, lime and SouthNorte’s Sea Señor lager to create an authentic Michelada

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Who & What —

Rocca Family Vineyards hires Tom Sherwood as head winemaker. For the past seven years, he has worked for several premium wineries in the Napa Valley.

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Industry to Biden: Secure Immediate Suspension of EU, UK 25% Tariffs on American Whiskeys

While the U.S., UK and EU have suspended tariffs related to the Boeing-Airbus dispute, U.S. whiskeys are still subject to a separate 25% tariff in a dispute over steel and aluminum, and a coalition of 50 associations representing the entire three-tier chain urged the Biden Administration to secure the immediate suspension of that tariff in talks to be held this week.

The coalition pointed out that the EU and UK’s “continued application of 25% tariffs on exports of American Whiskeys—now in its third year–is having a devastating impact for U.S. exporters to our most important export markets; American Whiskey exports have declined by 37% to the EU and by 53% to the UK.”

“Urgent action is needed as the EU’s tariff on American Whiskeys is scheduled to double to 50% on December 1. If this is allowed to happen, it will further exacerbate the unlevel playing field in the EU market for American Whiskeys, which account for over 61 percent of total U.S. spirits exports,” the coaltion said in a letter to U.S. Secretary of Commerce Gina Raimondo and U.S. Trade Representative Ambassador Katherine Tai.

The coalition called attention to the EU’s public commitment to resolve the underlying dispute on steel and aluminum by the end of the year.

In addition, the group noted that the UK is reviewing its retaliatory tariffs on American products in connection to the steel and aluminum dispute and that an announcement is imminent. The UK’s proposed list retains American Whiskeys and includes American wine, which is not currently subject to tariffs.

The letter concluded, “we reiterate our request for the Biden administration to secure the immediate suspension of the EU and UK’s tariffs on American Whiskeys and ensure the UK does not impose additional tariffs on U.S. wine. We stand ready to support the administration’s efforts to rebuild our critical relationships with the EU and UK.”

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Diageo Opens 1st Carbon-Neutral North America Distillery

Diageo opened its first carbon neutral distillery. The 72,000 square-foot facility in Lebanon, Ky., can produce up to 10 million proof gallons per year and has begun distilling Bulleit Bourbon using electrode boilers that are powered by 100% renewable electricity throughout the cooking, distillation, and dry house processes.

Bulleit is the first and lead brand being produced at the Diageo Lebanon Distillery –and supplements existing production at the nearby Bulleit Distilling Co. in Shelbyville, Ky. The site will support the local community with 30 full-time jobs while also sourcing 100% non-GMO corn locally.

The distillery is built to ensure that fossil fuels are not used during production.  By partnering with Inter-County Energy and East Kentucky Power Cooperative (EKPC), Diageo is sourcing a mix of wind and solar energy to power the electrode boilers, onsite electric vehicles, internal and external lighting and equipment making the facility one of the largest of its kind in North America.

The site has implemented virtual metering technology to advance visibility of water, electricity, and steam usage, collecting key data that is used to drive the company’s resource efficiency and sustainability. These technologies will allow the Diageo Lebanon Distillery to avoid more than 117,000 metric tons of carbon emissions annually, the equivalent of taking more than 25,000 cars off the road for a year.

“Two years ago, we set a vision and commitment to build our first carbon neutral distillery in North America. Now that the Diageo Lebanon Distillery is operational, I’m incredibly proud of the innovative actions from our teams and partners to fully electrify the facilities and power them with renewable electricity. This is a significant step in our journey to create a low carbon future and be part of the solution to tackle the ongoing climate crisis,” said Perry Jones, President, North America Supply for Diageo.

In addition to the sustainability features of the new facility, Diageo implemented an optimized staffing model consisting of Bourbon Production Experts (BPE’s) responsible for all aspects of distillery, dry house, and operations. By rotating the BPE’s through each operational area to ensure depth of knowledge and flexibility, Diageo aims to accelerate the development of future leaders, ensuring a focus on gender equity and diversity to help shape the industry.

“At Bulleit, we believe we have a responsibility to our environment, our communities, and our planet. We are proud to initiate the production of Bulleit Bourbon at the carbon neutral Lebanon Distillery, as we take a significant step forward in the brand’s long-lasting commitment to sustainability,” said Sophie Kelly, SVP Whiskies, Diageo NA.

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New Calif. Law Lets Tasting Room Visitors Refill Wine Bottles

The measure, just signed into law by Gov. Gavin Newsom, allows winery guests to bring their own wine bottles to be refilled at participating wineries off-site tasting rooms.

“As a winery owner, we love the idea of our wine club and community members being able to reuse and refill containers from the tasting room. This new law allows for a sustainable option to reduce waste in packaging, which is good for the environment, and our bottom line”, said Heather Brand of I. Brand & Family Winery.

“The old law had unnecessarily disadvantaged a growing contingent of the wine industry, those without land holdings or estate vineyards. I asked the simple question, ‘Why?’ of the right person at the right time. It is a testament to Kim Stemler of the Monterey County Vintners & Growers Association for working with the ABC leadership, our local and state industry partners, and Assemblymembers Rivas and Villapudua to create this legislation. The new law is great for the wine industry and demonstrates that the process does work.”

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Fairwinds Estate Winery Sues Insurer for Not Covering Glass Fire

Fairwinds Estate Winery sued Kinsale Insurance Co. which denied a $2 million claim arising from the Glass Fire, which destroyed the winery in 2020.

Kinsale says an $8.2 million policy Fairwinds had with Beazly Insurance Services was more than enough to cover damages from the fire.  Kinsale sales the value of Fairwinds main building and tasting room were %4.5 million, less than the amount covered by Beazley.  Ergo, Kinsale says, it doesn’t owe Fairwinds a penny.

The suit claims Kinsale valued Fairwinds’ main building, tank building, tasting room, business personal property and outside equipment amounts to $6,542,831. “Thus, even if Fairwinds lost every single piece of property in a wildfire, because the underlying policy’s coverage limit is greater than that amount at $8,310,000, coverage under the excess policy would not be triggered,” reads the complaint, which says Kinsale knowingly sold Fairwinds a worthless policy.

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