Perrin Brewing Releases Trail Ales Variety 12-Pack

Perrin Brewing Co., Comstock Park, Mich., introduces Trail Ales Variety 12-pack, which offers both beer and hard seltzer in order to please the palate of anyone who crosses your path. Trail Ales is now available at the Perrin Pub, and soon to be distributed statewide.

The pack includes Perrin Blonde Porter (5.8% ABV), Rewired, Lemon Raspberry Hard Seltzer (5% ABV) and Perrin Black Ale(5.8% ABV).

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New Houston Tasting Room Features a Photo Gallery

The work of legendary photographer Jim Marshall who over his 50-year career captured some of the most iconic images in music history (and the only photographer ever to be presented with a Grammy Trustee’s Award) is now on display at Yellow Rose Distilling‘s new tasting room at 1224 N. Post Oak Road.

The newly re-opened Yellow Rose Experience center also features tours of the distillery (where Yellow Rose’s award-winning Outlaw bourbon, Rye, Harris County and Premium American are produced and bottled), a full bar, a 1,200 sq. ft. outdoor deck, and a store to purchase limited-edition whiskeys and gifts only available at the distillery. The facility will also function as an events and entertainment center for weddings and other celebrations.

During his long career, Jim Marshall photographed many of history’s most important and trailblazing musicians, including The Beatles, Bob Dylan, Jim Morrison, The Grateful Dead, Neil Young, Janis Joplin, and of course the “Outlaws” of country music, Willie Nelson, Waylon Jennings, Kris Kristofferson, and Johnny Cash, among many others. The Yellow Rose Jim Marshall photography exhibit celebrates and pays tribute to those Original Outlaws, including extraordinary images of the very first Willie Nelson’s 4th of July Picnic, the Dripping Springs Reunion, now a revered Texas summer tradition.

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Duke Spirits Intros 3 Ultra-Premium Single-Estate Tequilas

Duke Spirits introduces Duke Grand Cru Tequila, three new ultra-premium single estate tequilas from the highlands of Jalisco. The limited-edition collection was finished in the same French oak wine barrels that were used to finish Duke Grand Cru Whiskeys creating a truly unique

Duke Grand Cru Tequilas and exquisite flavor profile unlike any other tequila.

Duke Grand Cru Founders Reserve Reposado, Extra Añejo, and a six year old Commemorative Extra Añejo Limited Edition were created to commemorate and honor John Wayne’s love for Mexico, his connection to the land and his pursuit of the perfect tequila.

Every Duke Grand Cru Tequila bottle purchased will support the John Wayne Cancer Foundation which funds novel and innovative program that improve cancer patient’s outcomes and saves lives through research, education, awareness and support. The launch will focus on a select number of markets including Arizona, California, Florida, and Texas and will be available nationally through online retailers.  SRP: $64 to $250.

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Buchanan’s Scotch Whisky Celebrates Those Who Embody the Spirit of the 200%: 100% Hispanic and 100% American

Buchanan’s Blended Scotch Whisky honors Hispanic Heritage Month with “What Glory We Are,” the brand’s new national advertising campaign that celebrates the unique duality of the Hispanic American experience as 100% Hispanic and 100% American.

Created by award-winning advertising agency Crispin Porter Bogusky’s (CPB) distributed talent network in North America, the new campaign unites those who embody the spirit of the 200%, by celebrating those who live the best of both worlds.

From energizing video spots to vibrant out of home creative, the campaign features a Hispanic American cast (dubbed the 200%ers) embracing their cultural experiences, perspective and self-expression through food, music, sports, traditions and more.

Among the 200%ers is Gold medal Olympian Jasmine Camacho-Quinn who sparked a national discussion this summer on her identity, specifically on what it meant to be 100% Hispanic and 100% American. With an African American father from South Carolina and a Puerto Rican mother from Trujillo Alto, Jasmine’s cultural pride runs deeper than language. Born in South Carolina, she represented the Puerto Rican track and field team in Tokyo this year, sparking debate on identity after competing for her mother’s homeland.

To bring the campaign to life and toast to the diversity and uniqueness within all Hispanic American communities, the campaign features everyday people across different creative fields along with brand partners who are living life at 200%, including:

  • Brenda Equihua – LA-based designer who has taken the fashion industry by storm with her ‘cobijas’ (popular Mexican blankets) that reflect her Mexican American roots and celebrate Latino culture. Brenda added her 200% spirit to the new campaign by contributing beautiful Equihua garments.
  • Elvy Perez – Puerto Rican-born celebrity hairstylist who is braiding her way into mainstream American culture.
  • Manuel Mendez – Renowned Dominican American stylist whose ensembles have been worn by leading global celebrities and brought his 200% spirit to style the cast in this campaign with unique looks.
  • Bembona – DJ-Artist of Puerto Rican & Panamanian descent who’s bridging, healing & empowering the Black Diaspora through music + leading key moments in her home of NYC & beyond.
  • Ernesto Macias – Texan-born Mexican American writer and editor who uses his platform to tell stories that help shape today’s culture.
  • Yolanda Baez – Puerto Rican native New Yorker mixologist who brings people together through creative cocktails.
  • Carlos Arroyo – Puerto Rican-born musical artist and former basketball star who moved to Miami and continues to inspire communities around him.
  • Sonia Guiñansaca – Ecuadorian-born, award-winning queer migrant poet, cultural organizer and activist living between LA and NYC, whose writing inspired the spirit of this campaign.
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Smiroff Ice Turns 21 with a Sweeps

The brand is celebrating the occasion by giving one adult winner a cash prize of $10,000 to cover the cost of Smirnoff Ice for the next 21 years.  To enter:

  • Follow @Smirnoff on Instagram
  • Head to Mario Lopez’s Instagram page (@mariolopez) and on his post announcing the Smirnoff ICE sweepstakes, like the post, tag a friend who is 21+ and use the hashtag #IFeel21Sweepstakes
  • Submit your entry by 11:59:59 p.m. (ET) on Oct. 10, 2021. Subject to official rules.
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CBrands Profit Plunges as Sales Rise 5% in 2d Period

On a GAAP basis, Constellation Brands’ quarterly results look pretty bad.  But look under the hood, and there’s room for optimism.

CBrands reports net income of $1.5 million, or 1 cent a share, in the fiscal second quarter ended Aug. 31.  A year earlier the company record a profit of $512.1 million. The loss came despite a 5% jump in sales to $2.38 billion.

To a large extent, the plunge in earnings appears to reflect the old accounting trick of throwing all the bad news into one quarter.  And CBrands had bad news aplenty in the past quarter, starting with its investment in Canopy, a cannabis producer which, once again, resulted in a loss.  Then there was the write off of the Mexicali brewery after construction plans resulted in “negative” feedback.

And there was a net loss of $33.4 million related to the divestiture of the “lower-margin, lower-growth wines and spirits brands and associated facilities, obsolesces in the beer segment, “driven by hard seltzer.  Indeed, operating income fell 12% due to obsolescence in the beer segment, lower wine and spirits sales resulting from the sale of some brands, and, of course, Covid.

That explains why CBrands emphasize comparable results, which restate results to delete numbers generated by brands and businesses it has divested. The beer business delivered double-digit net sales growth thanks to continued strength of Modelo Especial and Corona Extra.  The Wine & Spirits business also delivered sales growth with The Prisoner brand, Kim Crawford and Meiomi showing good results.

 

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