Food and Drinking Places Added Just 29,000 Jobs in August

That depressing statistic comes from the jobs report released Friday and led the Conference Board to observe that it shows how the pandemic continues to hamper job growth, especially in the in-person services industries.

In the case of restaurants, which were hit harder than any other industry during the pandemic, more than 110,000 closed, erasing nearly 2.5 million jobs that had existed before the pandemic.  The closures were especially severe for full-service restaurants, according to Hudson Riehle, senior vp-research and knowledge group, National Restaurant Association.

The significance of this loss to the total economy is hard to overstate:  Restauarants and food service providers had been expected to provide 15.6 million jobs in 2020 — 10% of all payroll jobs in the economy.

The eateries that closed had been in business, on average, for 16 years and employed an everage of 32 people.  About 17% employed at lest 50 people before they closed.

One thing that helped the restaurants that stayed open was to-go cocktails, beer and wine.  The restaurant association found that 35% of all customers (and 53% of millennials) said they are more likely to order from a restaurant that offer alcohol beverages to go.

“According to our research, off-premises alcohol sales represented, on average, 10% of sales for restaurants offering the option,” Riehle said. “This has often allowed restaurants to bring back a bartender or additional employee. For many states, the change to allow alcohol to-go was temporary during the pandemic, but consumers and operators both overwhelmingly support making the changes permanent.”

The political answer to the weak jobs report from Republicans was federal programs that “pay people not to work.”  We think the more fundamental problem is that people can’t work if there aren’t places to work.

 

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RNDC Pledges $500K to University Create Beverage Management Certificate

Republic National Distributing Co. (RNDC) pledged $500,000 to Florida State University Dedman College of Hospitality. This donation establishes the RNDC Certificate of Beverage Management.

The RNDC Certificate in Beverage Management is designed for individuals interested in pursuing careers involving beverage management, with a primary emphasis on sales and service within the hospitality and tourism industries.

RNDC’s gift will create an endowment to maintain comprehensive, high-level programming with an emphasis on lagers, ales, wines, distilled spirits and coffees and teas. Additionally, it will provide much-needed support to the recruitment and retention of excellent faculty, international education opportunities (including study aboard programs), internships focused on the beverage sector and additional scholarly activities such as guest lecture series, conference travel and much more.

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Good Sunday Signs with SGWS, Obtains $1 Million Funding

Good Sunday said it closed a $1 Million Series A Funding round, expanded its bank credit facilities and signed a U.S. distribution agreement with Southern Glazer’s Wine & Spirits.

Southern Glazer’s will distribute Good Sunday’s premium line of vodka sodas, initially launching its Lemon Vodka Soda and its Watermelon Lime Vodka Soda (4.5% ABV) throughout California early next year.

Angelo Catenaro, who who founded and built Vecture Inc. into one of Canada’s leading suppliers of mission-critical battery management system, led the investors in the Series A funding round. In 2016, Vecture was acquired by German conglomerate Eberspaecher.

“This capital will support our expansion plans starting with California, the largest market in the United States and the world’s fifth largest economy,” said Partner and Director Justin Dumitrescu.

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DISCUS Launches Index of $50-and-More Spirits Sales

Distilled Spirits Council of the U.S. (DISCUS) introduced a new tool to analyze sales of spirits brands at the top end of the distilled spirits market.

David Ozgo, DISCUS senior vp-economic and strategic analysis, said the Luxury Brand Index tracks sales of brands in six major spirits categories that sold for a retail price of $50 or more for a 750 ml bottle. Price points for this segment of the market are more than three times that of the typical bottle and account for only 3-4 percent of total spirits volume. This represents about 105 million bottles sold, totaling more than $10 billion at retail.

“Across all major spirits categories, consumers are captivated by the quality, exclusivity and heritage of luxury brands,” Ozgo said. “The sale of luxury spirits brands has spiked 125% between 2015 and 2020, and demand for these prestige products is growing.”

The LBI includes sales of Cognac, American whiskey, Irish whiskey, Single Malt Scotch, Japanese whisky and Tequila from the past five years.

Key LBI Findings:

  • Luxury spirits brands have grown in volume by 125% between 2015 and 2020, an annual growth rate of 17.7 percent; far greater than the 2.5% rate seen across all spirits brands.
  • Continuing the upward trend, through the first half of 2021, volumes of luxury spirits brands are up nearly 25%.
  • Luxury whiskeys have grown more slowly than the other categories but still outpace the growth of the total spirits sector with an annual growth rate of 11.1 percent.
  • Category Highlights:

American Whiskey:

America’s native spirits have been enjoying a resurgence over the past decade, and new luxury segments of the American whiskey category have emerged. These include Bourbon, Tennessee whiskey, Rye and American single malts. Since 2015, the luxury American whiskey category has grown at an annual rate of 41 percent. Now totaling approximately 6 million bottles.

Japanese Whisky:

Americans renewed fondness for whiskey has helped Japanese whisky gain a strong foothold in the U.S. market in recent years. Many Japanese whiskies are luxury priced, and the segment grew at an annual rate of 42 percent between 2015 and 2020. Now totaling nearly 2 million bottles.

Tequila:

It has only been within the last 10 years that Americans have developed an appreciation for 100 percent blue agave tequilas. Since 2015, this new luxury category has enjoyed an annual growth rate of 30.7 percent. Now totaling nearly 28 million bottles.

Cognac:

Cognac is one of the traditional luxury spirits. While well established for decades, luxury priced Cognacs grew at an annual rate of almost 16 percent since 2015. Now totaling nearly 29 million bottles.

Irish Whiskey:

Irish whiskey has enjoyed rapid growth in the U.S. climbing at a rate of more than 14 percent annually since 2015. Now totaling more than 1 million bottles.

Single Malt Scotch:

Single malt scotch, with its long and rich history, has many luxury priced brands. In recent years, currency fluctuations and tariffs have presented challenges, but through the first six months of 2021, the luxury segment has returned to strong volume growth of 5.6 percent. Now totaling nearly 9 million bottles.

The LBI will be released quarterly to provide insight to the beverage business community, analysts and media. Retail prices were calculated by IRI Worldwide using retail scanner data. Volumes were derived from the Distilled Spirits Council’s proprietary brand data.

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A-B Sued Over Agave in Bud Light Platinum Seltzer

The gripe:  Various “representations are misleading because they give consumers the impression the product contains a more value type of Agave than it does.”

The complaint notes “agave spirits are the fastest-growing category of spirits in the U.S. and increased c. 20% in 2020, twice as much as bourbon, the second highest.”  Also, “in 2020, the volume of agave spirits surpassed the rum and bourbon categories.”

It goes on to note that Bud Light Seltzer has a “made with agave” statement on its front label.  The complaint then alleges that the product doesn’t meet Alcohol & tobacco Tax & Trade Bureau label standards because it “lacks any agave spirits and instead uses “Agave Syrup,” a sweeter derived from the Agave plant” and therefore misleads the public.

So too does A-B’s use of “platinum” on the label and the slogan “Made for the Night,” a phrase the complaint says signifies Bud Light Seltzer “is not a typical hard seltzer made from cane sugar.  It also takes issue with a picture on the front of the box showing the product poured into a glass.  “This is significant, as consumers are accustomed to drinking hard seltzer from cans” but spirits from glasses.

The lawsuit was filed in the U.S. District Court for the Northern District of Illinois by Spencer Sheehan, a Great Neck, N.Y., lawyer.

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St Remy Debuts a New Expression

St Rémy, the world’s leading French brandy, is launching a new expression, St-Rémy Signature, in the U.S. 

Created for a new generation of brandy drinkers, St-Rémy Signature’s unique production process resulted in a drink echoing the lifecycle of its desired fans. While adding flair, freshness and style to the category, St Rémy Signature continues to retain its dedication to being 100% French from grapes to glass.  

St-Rémy Signature is described as luminous, bright and amber in color with sweet aromas of vanilla, coconut and almond. Round and balanced on the palate, the woody notes are enriched with honey, nut and butter flavors. The result is a smooth, proud and authentic brandy, creating a moment of true harmony. St-Rémy Signature provides a unique base for your favorite serves, reimagined and classic brandy cocktails, such as the French Metropolitan. 

St-Rémy Signature will begin to roll out this month in select markets, online and on-trade with an SRP of $29.99 for a 750ml bottle. 

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