A-B Teams with MADD, Uber to Provide Safe Rides for Halloween

In a new initiative called Decide tTo Ride, Anheuser-Busch has teamed up with Mothers Against Drunk Driving (MADD) and Uber to form a first-of-its-kind coalition aimed at ending drunk driving. Centered around the message that “you can’t drive drunk if you don’t drive there,” Decide To Ride encourages revelers everywhere to plan ahead for a safe ride home before the evening even begins.

For more than 35 years, Anheuser-Busch and its wholesaler partners have invested more than $1 billion in responsible drinking initiatives and community-based programs to prevent underage drinking, impaired driving and other harmful use of alcohol.

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Angel’s Envy Donates $4 Million to University of Louisville Athletics

The donation will be paid over 10 years. The Cardinal Stadium space currently known as the Brown & Williamson Club will be renamed as the “Angel’s Envy Bourbon Club.” The funds will be used to renovate the 18,000 square-foot club, which has not seen any significant upgrade since the stadium opened in 1997.

“We’re excited to share the Angel’s Envy story with the Cardinal fans, alumni, guests and visitors who come to the stadium year after year,” said Wes Henderson, Angel’s Envy Co-Founder and Chief Innovation Officer. “As a company with proud downtown Louisville roots, we can’t wait to engage with the many fans who continue to connect with, root for and celebrate our hometown.”

UofL is in the process of planning the club renovation and intends to begin the makeover in late November at the conclusion of the 2021 home football schedule. UofL has issued a request for proposal to select a design/build firm to plan and execute the renovation and construction of the space. Renovations are slated to be complete by the 2022 Football home opener on September 24, 2022. Visitors will now be able to order and enjoy Angel’s Envy Kentucky Straight Bourbon Whiskey Finished in Port Wine Barrels throughout Cardinal Stadium.

“We are sincerely appreciative of Angel’s Envy’a gift and interest in becoming the naming rights sponsor for the club,” said UofL Vice-President/Director of Athletics Vince Tyra. “We will now partner with Angel’s Envy to design and build one of the most unique event spaces in the city of Louisville. Our fans will enjoy a high-end club for gameday activities while our campus and community will enjoy a terrific event venue. I want to also acknowledge and thank British American Tobacco for availing us the opportunity to rename the Brown & Williamson Club.”

When Cardinal Stadium was built, Brown & Williamson Tobacco had secured the naming rights for the west club space.  The long-time Louisville-based tobacco company exited Louisville in 2003 and was absorbed by British American Tobacco. After a two-year negotiation with British American Tobacco, the Board of Directors relinquished the naming rights and returned them to UofL to extend to another community partner or donor.

While the club, which spans the length of the football field, is a popular gathering place for fans at UofL football games, the space is used throughout the year for multiple events. This club space has been utilized for weddings, job fairs, conferences, meetings, awards dinners, registrations for car shows, bridal shows and many other events. The massive club can accommodate up to 1,500 for receptions, 1,000 in a theatre setting and 700 for banquets.

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Castle & Key Honors African-Americans’ Role in Bourbon History

Castle & Key announces the limited release of The Untold Story of Kentucky Whiskey, Chapter 1 in partnership with The Kentucky Black Bourbon Guild (KBBG). The Untold Story of Kentucky Whiskey was a project created to share the history of African Americans’ contributions to the creation of bourbon whiskey.

Castle & Key said it will release annual “chapters” of The Untold Story as it continues to promote productive conversations around racism and equality. Chapter 1 was written by KBBG historian and Kentucky State University professor, Dr. Erin Wiggins Gilliam.

In addition to the partnership with the KBBG, packaging design was donated by Stranger & Stranger, and printed custom labels were donated by Eurostampa. One hundred percent of the new blended whiskey sales will support The Castle & Key Scholarship Fund, a scholarship created to promote diversity and inclusion within the distillery industry.

The Castle & Key Scholarship Fund was established at Blue Grass Community Foundation. The scholarship will provide a student of color who has an interest in working in the distillery industry a $5,000 reward that is renewable for one additional year of study. More information about the scholarship and eligibility requirements can be found on the Blue Grass Community Foundation website this coming December. Applications for the 2022-2023 academic year will be available in January 2022.

“When I founded this organization, the vision was to pay homage to those who sacrificed so much to make and grow a now $8.6B industry that is coined America’s Native Spirit,” said Rob Beatty, founder/president, KBBG. “To encourage adult scholars who look like me to not only understand our history within this industry but to take advantage of the many workforces and entrepreneurial opportunities awaiting. To create a safe place for African Americans to learn bourbon without the fear of being judged. I am happy that — through building great relationships with inclusive distilleries such as Castle & Key — we’ve hit a milestone in accomplishing our mission.”

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Brown-Forman Applauds EU-US Tariff Deal, Hopes for Similar Deal With UK

Brown-Forman Corp. CEO Lawson Whiting praised the weekend agreement on steel and aluminum tariffs in which the U.S. and EU agreed to end tariffs on American whiskey and some other products as part of an accord in which the U..S. agreed no tariffs would apply on the EU a limited amount of steel and aluminum produced entirely inside the EU and shipped to the United States.

The agreement provides was praised by the United Steelworkers Union because it protected U.S. jobs.

“This agreement delivers on the Administration’s promise to rebuild the Transatlantic alliance by removing tariffs on American whiskey and other U.S. exports, which have been in place now for more than three years,” Lawson said, adding:

“Brown-Forman looks forward to the return of a level playing field on January 1, 2022, and continued international growth for American Whiskey. We hope a similar outcome can soon be achieved between the U.S. and the UK.”

 

 

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U.S., EU Agree to End Retaliatory Tariffs in Aluminum, Steel Dispute

The European Union and the U.S. agreed to return to zero-for-zero tariffs on distilled spirits,  ending a trade war that began during the Trump Administration.  The EU had been set to boost tariffs on various U.S. products — including American Whiskey, Harley-Davidson motorcycles, Levi Strauss & Co. jeans including bourbon –to 50% on Dec. 1.

“Since the imposition of the EU tariffs, American Whiskey exports to the EU, the U.S. spirits industry’s largest export market, have plunged 37%, from $702 million to $440 million (2018-2020). We have a long way to go, but are fully committed to building back American Whiskeys better in the EU,” said Chris Swonger, president/ceo, Distilled Spirits Council of the U.S.. For three years, DISCUS led a coalition urging lifting of the tariffs. 

“Cheers to the Biden administration for their dogged determination to reset trade relations with the EU and bring a stop to the needless damage being done to U.S. businesses caught up in this trade war. The end of this long tariff nightmare is in sight for U.S. distillers, who have struggled with the weight of the tariffs and the pandemic. It’s time for the UK to lift its tariff on American Whiskeys so we can all get back to toasts, not tariffs,”  Swonger said.

The Kentucky Distillers Association said it was “thrilled” at the announcement and noted that “these unfortunate tariffs have slashed exports of Kentucky Bourbon by 50% to the EU and United Kingdom, costing distillers, industry partners and farm families hundreds of millions of dollars. Kentucky Bourbon exports had enjoyed double-digit growth for a decade before the tariffs were imposed in 2018.”

KDA noted that Bourbon is an $8.6 billion economic and tourism engine that generates more than 20,000 good-paying jobs each year with a $1 billion payroll and welcomes nearly two million people a year to the KDA’s Kentucky Bourbon Trail experiences.

Kentucky distillers also are in the middle of a $5.1 billion building spree to meet the growing global thirst for America’s only native spirit, KDA said, adding there are a record 10.3 million barrels of Bourbon aging in Kentucky, the most in the Commonwealth’s 200-year distilling history.

Separately, the “Toasts Not Tariffs Coalition,” which consists of 50 trade associations representing all three tiers of the bev/al industry, issued a statement saying the “EU is a critical export market for American Whiskey producers. Securing the removal of the retaliatory tariff on American Whiskeys provides a boost not only to U.S. distillers across the country, but also to the entire U.S. supply chain from grain to glass. This renewed relationship will increase exports and job growth.

“Returning to duty-free trade for all distilled spirits also brings much-needed certainty to hospitality businesses on both sides of the Atlantic, many of which continue to be negatively impacted by the pandemic,” the coalition said, adding:  “It’s time for the UK to lift its tariff on American Whiskeys and eliminate the threat of additional tariffs on American wine so we can all get back to toasts, not tariffs. ”

Distilled spirits was collateral damage in the dispute which was over steel and aluminum exports that affected more than $10 billion of exports each year.  The agreement maintains the existing section 232 tariffs on steel and aluminum but allows limited amounts of EU steel and aluminum to enter the U.S. tariff free.

The allies agreed to negotiate a carbon-based arrangement on steel and aluminum trade.  The accord also contains provisions to prevent steel produced in China from being re-exported duty free to the U.S. via the EU.

The dispute started in 2018 when the Trump Administration imposed duties on steel and aluminum from Europe, Asia and elsewhere, saying increased shipments into the U.S. posed a threat to national security because they had diminished the production capacity of U.S. steelmakers.

The EU then retaliated, targeting products that included not only steel and aluminum but also Harley-Davidson motorcycles, Levi Strauss & Co. jeans and bourbon.

White House national security adviser Jake Sullivan said the tariff agreement removes “one of the largest bilateral irritants in the U.S.-E.U. relationship.”

The tariffs did benefit U.S. steelworkers.  Commerce Secretary Gina Raimondo said the tariffs “helped save American jobs in the steel and aluminum industries” and the left-leaning Economic Policy Institute said the tariffs created more than 3,000 steelmaking jobs.

The American Iron & Steel institute praised Raimondo and U.S. Trade Representative Katherine Tai for maintaining enough of the tariff to “prevent another steel import surge that would undermine our industry and destroy good paying American jobs.”

The United Steelworkers Union, which represents about 60, 000 workers in basic steel and another 17,500 in aluminum,  said it “supports the interim agreement between the U.S. and the EU.”  It said: “Steel and aluminum are the backbone of our nation’s defense and critical infrastructure, but for too long, global overcapacity and targeted predatory practices undermined domestic production and employment.

This new arrangement, which will maintain but modify Section 232 measures on steel and aluminum from the EU, will create a framework that will ensure U.S. domestic industries remain competitive and able to meet our security and infrastructure needs.

“It will also provide a much-needed opportunity to address the non-market predatory practices of China and other countries that have distorted global markets, while also spurring a dialogue over climate concerns stemming from countries whose industries are far more carbon intensive than those in the United States and the EU.

Under this arrangement, the United States will allow a basic overall level of steel imports, which will measure less than those that came from the EU in 2017 and 2018. Above this level, imports will be subject to a 25% tariff. The deal creates certainty both for domestic producers of steel and users who are unable to find domestic supplies.

“Under the interim arrangement, steel imports from the EU must entirely be produced in the European Union, commonly known as melted-and-poured. This will help ensure European and U.S. steelworkers are not losing jobs to countries outside this agreement

“In aluminum, the Biden administration reached a parallel arrangement with the EU that ensures the U.S. has the capacity to meet its critical needs and allows for limited amounts of downstream products. 

As we look to the future of our industries and jobs, it will be vital to rein in global overcapacity, stemming largely from Chinese Communist Party’s state-led trade practices,” the USW said. “Engaging with our allies is a necessary step in this process, and this arrangement offers a path forward toward working together to address this larger concern

Combatting climate change will also require coordinating with our partners. Both the U.S. and European industries have demonstrated a commitment to reducing the carbon intensity of their products, and working together will ultimately provide results for workers and our environment.”

 

 

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Molson Coors Profit Surged 32% as Sales Rose 2.5%

Molson Coors Beverage Co. reports net sales for the third quarter rose 2.5% to $2.82 billion and profit jumped 32.1% to $453 million, or $2.08 a share.

The company attributed the 2.5% sales gain to strong net pricing in both North America and Europe, favorable brand mix from premiumization of the portfolio as well as positive channel mix as the on-premise continues to reopen, particularly in Europe and Canada, partially offset by the impact of lower financial volumes driven by economy brand declines and U.S. domestic shipment timing.

Brand volumes decreased 3.6%, primarily due to a decline in the U.S. driven by economy brands including the de-prioritization of non-core SKUs, as well as lower Central Europe volumes and the cycling of prior year volumes of our India business which was disposed of in the first quarter of 2021, partially offset by brand volume growth in Canada and Latin America as the on-premise continues to reopen.

Net sales per hectoliter on a brand volume basis increased 3.6% in constant currency, reflecting the strong net pricing growth as well as favorable impact to brand mix of premiumization of the portfolio, as well as favorable channel mix.

Higher transportation and “inputs” costs pushed the cost of goods sold up 9.3%.

In North America. reported net sales decreased 1.2% and 2.1% in constant currency primarily due to a 4.8% decrease in financial volumes which was driven by lower brand volumes and unfavorable shipment timing in the U.S., the company said.  North America brand volumes decreased 3.8% primarily due to a 5.2% decline in the U.S. driven by economy brands including the de-prioritization of non-core SKUs, partially offset by growth in above premium. Brand volumes in Canada and Latin America grew 0.5% and 9.0%, respectively, reflecting the benefit of fewer on-premise restrictions in the third quarter of 2021.

Net sales per hectoliter on a brand volume basis increased 2.4% in constant currency due to net pricing increases and positive brand mix, partially offset by unfavorable geographic mix attributed to growing license volume in Latin America.

In the U.S., net sales per hectoliter on a brand volume basis increased 3.2% which Molson Coors said “reflects strong brand mix performance as we continue to premiumize our portfolio. The rate favorability was offset by financial volume decreases, resulting in a 3.7% decrease in net sales revenue in the U.S.

“Net sales per hectoliter on a brand volume basis grew in Canada due to positive brand and channel mix, as well as net pricing increases, while Latin America also increased due to favorable sales mix.”

“Twenty-four months ago, we announced a revitalization plan to put Molson Coors on track to deliver sustainable top- and bottom-line growth, and we continue to make meaningful progress towards that goal,” said Molson Coors CEO Gavin Hattersley. “I remain confident that we are on track to deliver our full-year key financial guidance for 2021.”

The gains came despite a raft of global supply chain issues and significant inflation, which resulted in soaring prices for transportation and key raw materials. Those pressures are expected to persist in the months ahead.

“Fuel prices are up. Truckers are in short supply around the world, and freight costs are up too,” Hattersley told analysts and investors on the company’s earnings conference call.

That resulted in lower shipments during the quarter than the company projected, but the tide is beginning to turn, Hattersley said. So far in the fourth quarter, shipments are up to nearly 1 million barrels a week in the U.S., Molson Coors’ largest market, helping boost distributor inventories by more than 10% heading into the key holiday season.

Molson Coors’ largest brand, Coors Light, is growing share of total beer in the United States for the first time in more than five years.  Its strong performance in the third quarter, aided by the continued success of its “Made to Chill” campaign, was fueled by increased marketing investment, Hattersley said.

The company plans to continue robust marketing support for the brand into and beyond the fourth quarter.

The brand also is showing momentum in Latin America. In Puerto Rico, for instance, Coors Light is growing for the first time in 15 years.

During the quarter, Molson Coors said its global portfolio of above-premium beverages, including brands such as Vizzy, Topo Chico Hard Seltzer, Blue Moon, Madrí Excepcional and Praha, eclipsed 25% of total brand volume net sales revenue.

This so-called premiumization of the company’s portfolio, a key goal of its revitalization plan, is helping drive profitability.

In the U.S., the company has grown share of the above-premium segment for two consecutive quarters for the first time in more than five years.

That growth is largely tied to its continued success in hard seltzers. While the segment is showing signs of flattening and leading brands are mired in declines, Molson Coors continues to gain share with the fastest-growing hard seltzer portfolio in the U.S. 

Vizzy brand volumes surged 50% in the third quarter to become the No. 4-selling hard seltzer in the country, per IRI data. Topo Chico Hard Seltzer, meanwhile, holds the No. 3 slot among new items released in 2021 in the general malt beverages category and holds a 2.4 share of the market despite being sold in just 16 markets, per IRI.

In the U.S., Peroni also is up double-digits, outpacing all other European imports. Blue Moon Belgian White is up high single digits. And Blue Moon LightSky continues to post double-digit growth.

Molson Coors said it sold nearly 2 million cases of non-alcohol beverages during the first nine months of 2021, marking progress toward its ambition of reaching $1 billion in revenue by 2023.

Leading the way is ZOA, the No. 1 new energy franchise in 2021 that’s elbowed its way into the Top 20 brands in the space, IRI data show. Molson Coors now has secured more than 115,000 points of distribution for the brand, with “more coming online every day,” Hattersley said.

Molson Coors’ partnership with La Colombe on its ready-to-drink line of coffees also is picking up steam. Early success with distribution in large, national retailers has allowed the company to unlock national distribution of La Colombe products in grocery and other chain stores for early 2022.

“Growing beyond the beer aisle is no longer an aspiration,” Hattersley said. “We’re doing it.”

 

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