Lawson’s Finest Debuts Triple Sunshine IPA across Northeast

Posted on November 10, 2021 by Joel Whitaker

Lawson’s Finest Liquids, Waitsfield, Vt., has just released its highly-anticipated Triple Sunshine IPA across the northeast. Alongside Little Sip, Sip of Sunshine, and Double Sunshine, Triple Sunshine IPA represents the culmination of a legendary flavor profile – with intensely hops-forward, fruity notes and an increased ABV at 10.5%

The fan-favorite, now available for the first time outside the brewery’s Waitsfield, Vt. Taproom, has been highly-anticipated among Lawson’s Finest Liquids followers. With the release of Triple Sunshine IPA, craft beer fans across Lawson’s Finest Liquids’ nine-state distribution area (Vermont, Connecticut, Massachusetts, Maine, New Hampshire, New York, Pennsylvania and Rhode Island) can experience the brew locally.

“Fans consider the Sunshine series IPAs to be our most legendary beers. Sip of Sunshine, Little Sip, Double Sunshine and Triple Sunshine have a unique and recognizable punch of tropical fruit flavors and aromas that exhibit the essence of our approach to IPA’s,” said Sean Lawson, founder/CEO of Lawson’s Finest Liquids.

“With Triple Sunshine, we’ve taken our most iconic beers and turned the volume up to 10.5% ABV, with an even more potent sensory experience than the rest of the Sunshine Series. The aromas from this beer jump from the glass, yet the beer is surprisingly smooth and easy to sip even with the higher ABV.”

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Revolver Brewing Intros Fire Grounds Vanilla Coffee Stout to Aid Vets

Posted on November 10, 2021 by Joel Whitaker

Revolver Brewing Co. (Molson Coors) has hooked up with Fire Grounds Coffeee Co., Dallas, to create Fire Grounds Vanilla Coffee Stout, which goes on sale across the Dallas-Fort Worth area on Veterans Day.

The 8% alcohol-by-volume stout features eight kinds of malt, in addition to Fire Grounds’ dark roasted Bury Up Black coffee beans. Lactose and vanilla beans sweeten the beer, which imparts notes of espresso, dark chocolate and caramel.

Fire Grounds was founded by Paul Clarke, a former Marine officer who couldn’t stand the coffee in Iraq, and Army veteran Kyle Lund.  Both are now Dallas firefighters.

Proceeds from the limited-edition beer – only 1,000 cases are available – will benefit Next Rung, an organization that helps first responders attain mental health counseling.

Revolver is hosting a launch party for the beer on Veterans Day at Texas Live in Arlington, which also features a market of veteran-owned businesses. The brewery will also host an event at its brewery in Granbury, Texas, on Saturday, where veterans can enter for free with their CAC or military ID card.

Megan Mares, Revolver’s head brewer, whose husband is an Army veteran, first approached Fire Grounds about collaborating on a beer last year. Already big fans of Revolver, Clarke and Lund provided coffee beans for Revolver’s 8-Second Stout. When the pair paid visit to Revolver’s brewery to brainstorm a new collaboration, “They were immediately hands on,” Mares says.

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How to Create a $17,921 Whisky

Posted on November 10, 2021 by Joel Whitaker

Start by making only 467 bottles.  Then make it available only at your distillery, your branded global travel retail boutiques, select bars and restaurants and “exclusive” retailers.

That’s the playbook The Macallan used in introducing The 1990 Edition, a new single malt whisky, into its iconic Fine & Rare Collection. Matured in a single sherry seasoned American oak butt cask for 30 years, The Macallan Fine & Rare 1990 marks the latest addition to the largest assembly of vintage-dated, single malt whiskies in the world.

With only 467 bottles available, Fine & Rare 1990 features the cask number, year of distillation and year of bottling printed on the label, while the age, strength and volume are all handwritten in keeping with the tradition that began when the collection was born. Each bottle is encased in an FSC certified European oak presentation box which also contains information on how to record a Vintage Macallan Fine & Rare bottle in The Macallan Vintage Bottle Register in Easter Elchies House, the spiritual home of the brand located on The Macallan Estate.

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Americans Say They Get Their News from Smartphone, Computer or Tablet

Posted on November 10, 2021 by Joel Whitaker

In a study that obviously has implications for bev/al advertisers for the trade associations that create and maintain advertising standards codes the Pew Research Center84% of U.S. adults say they often or sometimes get news from a smartphone, computer or tablet, including 51% who say they do so often. This is lower than the 60% of Americans who said they often got news from digital devices in 2020.

The portion who gets news from digital devices continues to outpace those who get news from television. Americans turn to radio and print publications for news far less frequently than to digital devices and television.

Asked which of these platforms they prefer to get news on, half of Americans say they prefer a digital device, more than those who prefer TV, radio or print.  news websites, apps and search engines are the digital pathways most Americans get news from at least sometimes.

Among digital devices, the most preferred one for news is news websites or apps: About a quarter of U.S. adults (24%) prefer to get their news this way, compared with 11% who prefer search, 10% who prefer to get their news on social media and 4% who say they prefer podcasts. The share of Americans who prefer to get news from each type of digital platform hasn’t changed from 2020.

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Elysian Brewing Releases New Winter Seasonal

Posted on November 10, 2021 by Joel Whitaker

Elysian Brewing‘s newest winter seasonable has 4.9% ABV and “a moderately sweet, slightly bitter, and subtly tart taste.”

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Stoli’s Eco-Bar to Promote Sustainability

Posted on November 10, 2021 by Joel Whitaker

Stoli Group launched The Stoli Eco-Bar, a sustainable pop-up bar operation. The Stoli Eco-Bar premiered at the Athens Bar Show Nov. 9-10.  It will be used at industry and consumer events moving forward to promote sustainability and to innovate new ways of building bars and consuming cocktails.

Photo credit: Stoli Group

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