Vintage Wine Estates Acquires ACE Cider

Vintage Wine Estates, Inc. acquired ACE Cider, The California Cider Company.  Terms for the transaction, which is expected to close Nov. 16, weren’t disclosed. The first family-owned cider company in the U.S. and among the fastest growing craft cider brands in the country, ACE produces nearly 90,000 barrels, or more than 1 million cases, of cider a year and records sales of more than $20 million annually.

“This strategic acquisition adds an innovative product line to our RTD category and brings us access to a significant new sales channel for distribution, through which we expect we can push many of our brands,” commented Pat Roney, VWE CEO. “Importantly, this provides another platform from which we can expand by executing our strategy of consolidating highly fragmented offerings where we can leverage our production and marketing expertise to gain market share, capture more customers and increase volume.”

President and Founder Jeffrey House and his family have been producing premium, craft hard cider since 1993. ACE is located in Sebastopol, California, near the heart of Sonoma County, a region renowned for its winemaking and premium apple orchards.   ACE has a diverse and balanced product portfolio with award-winning, fruit-forward ciders featuring no artificial ingredients, less calories and significantly less sugar (no added sugar) than the average hard cider—a compelling step up for hard seltzer consumers. ACE Pineapple is the world’s original pineapple cider and is the #1 selling fruit flavored cider in the U.S. ACE hard ciders are certified gluten-free and vegan.

Cowen acted as financial advisor to ACE and Farella Braun + Martel acted as legal advisor.

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United Resumes Liquor Service on Flights: CNN

United Airlines resumed selling minibottles of distilled spirits on its flights of more than 00 miles3, a move CNN said was “in response to feedback we’ve received from both customers and flight attendants.

“The ability to offer a complete food and beverage menu is something that we know is important to our customers,” United said.

The airline said new contactless payment technology has enabled it to safely resume beverage service. United resumed serving beer and wine, and introduced hard seltzer, in economy class in June.

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The Truth About United’s Decision to Serve Liquor in Coach

Most of the news stories I saw about United Airlines’ decision to resume selling liquor on its flights in economy class said, “The carrier made the decision despite an overwhelming amount of onboard incidents and physical altercations between passengers and flight crews this year – more than 5,000 reported to the Federal Aviation Administration, in fact.”

We asked United to confirm its decision to resume sales of liquor in economy.  What the reports we saw did not include was what United said in its statement:  “The incidence of unruly passengers is very low, compared to our number of customers overall and what other U.S. carriers are seeing.”

Let’s dissect this (my comments in italics):

“Overwhelming amount of onboard incidents?”  Really?  Note there are no numbers except 5,000 reported to the FAA.  Was that 5,000 United  customers or 5,000 customers among all carriers flying in the U.S.?

Considering the hundreds of thousands — probably tens of tmillions — of people who have flown United since flights resumed, 5,000 is hardly “overwhelming.”  In fact, infinitesimal is probably the better word. If you assume 500,000 people have flown, the number of incidents reported to the FAA is just 0.01% — that’s one-one-hundredth of one percent.  Hardly overwhelming.  If 1 million people have flown, it’s just 0.005.  If 10 million people have flown, it’s 0.0005%.

“Many of those 5,000 reported to the FAA were verbal and due to the face mask mandate, but some were physical and fueled by alcohol consumption.”  Not answered:  How many were “fueled by alcohol consumption”?  And of those that were “fueled by alcohol,” how many were beer and how many were wine?  And how many involved on-board service?

“Just two days ago, in fact, a woman was charged with assault in Dallas after physically attacking a Southwest Airlines operations manager at Love Field, although there was no indication whether the woman was inebriated.”  If we don’t know if the woman was inebriated, why report it?

The news report I drew these quotes from appeared on Travel Pulse, an online travel news site that cited Fox News in the story.  Similar stuff appeared in a CNN story.

It’s not that hard for a reporter to ask a p.r. person to confirm facts in a story that appeared in a press release or elsewhere; it’s basic journalism, and we do it all the time.  Also, it’s not that hard to have a questioning mind when reading press releases or news reports.

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DISCUS, Responsibility.org Praise Infrastructure Bill Signing

The bipartisan infrastructure bill signed by President Biden includes critical impaired-driving prevention measures, and Chris Swonger, president/CEO, Distilled Spirits Council and Responsibility.org noted that total traffic deaths, including impaired-driving fatalities, increased during the pandemic.  “Critical traffic safety language included in the new law will help eradicate preventable impaired driving deaths, injuries, and crashes on our nation’s roads,” he said. 

“States will also be better positioned to address impaired driving in all forms, including multiple-substance impaired driving—an emerging threat on our nation’s roads,” Swonger said, adding: “Combining substances leads to a dangerous effect on driver impairment and can dramatically increase the risk of crashing.”

 

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Topo Chico Now in Glass Bottles

Topo Chico Hard Seltzer‘s most popular flavor, Strawberry Guava, is beginning to appear on shelves in 12-oz glass bottles in select markets across the country, including in Arizona, California, Colorado, New Mexico, Oklahoma, Texas and the Chicagoland area.

“We couldn’t think of a better way to celebrate the holidays than surprising our biggest fans with Topo Chico Hard Seltzer in glass bottles,” said Matt Escalante, senior director of hard seltzers at Molson Coors Beverage Co. “There’s something incredibly special about drinking Topo Chico Hard Seltzer straight from the bottle and we can’t wait for drinkers to pop something with a bit more character this season and beyond.”

 

Available in single-flavor, 12-packs, each bottle contains 4.7% alcohol by volume and 100 calories per 12-oz bottle. Fans will also be able to enjoy Topo Chico Hard Seltzer in glass bottles even after the holidays, as the hard seltzer glass bottles will now be sold in key markets year-round, alongside Topo Chico Hard Seltzer’s four-flavor variety pack, which features Strawberry Guava, Tangy Lemon Lime, Exotic Pineapple, and Tropical Mango cans.

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What We’re Reading —

How Can the Drinks Industry Solve Labor Shortages? Invest in Training

Beverage and hospitality professionals are using creative training to recruit new talent while creating a more diverse and inclusive industry, Betsy Andrews writes in SevenFifty Daily.

Let’s Discuss Lowering the Legal Drinking Age

It has been years since any state seriously considered raising the age at which it is legal to drink. But it’s notable that for decades that age was not near what the mark is today in all states. Most would consider it folly to make an attempt to lower the legal drinking age. And I understand that. But I’m not one of those who think it is a bad idea. And now it appears that there are others who also don’t think it is a bad idea, writes Tom Wark in his Fermentation Daily.

He notes that Last Thursday, Rep.Todd Rutherford of South Carolina introduced House Bill 4512. If passed, it would lower the legal age in South Carolina for drinking and purchasing alcohol to 18 years of age.

“His reasoning is impeccable. There is nothing about moderate alcohol consumption that is any more dangerous for an 18-year-old than going to war. Voting responsibly presumably requires a higher caliber of maturity and thoughtfulness than putting back a beer while watching the Clemson Tigers. And Being responsible for paying back thousands of dollars in loans must require a higher level of personal responsibility than enjoying a Manhattan in advance of consuming a dinner of Riblets at Applebees,” Wark writes.

 

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