JaM Cellars Renews Support for Musicians

Posted on December 1, 2021 by Joel Whitaker

In response to venue closures and event cancellations due to COVID-19, JaM Cellars, makers of Butter Chardonnay, JaM Cabernet, Toast Sparkling, and Sugar Sweet White, raised a total of $28,696 for Sweet Relief Musicians Fund through monthly performances—featuring artists such as G. Love, Lisa Loeb, Cassadee Pope, and Mondo Cozmo—co-branded merchandise, and viewer donations.

Now, JaM Cellars recommitted to this music industry partnership for a second year in 2022, including a minimum donation of $25,000 and monthly virtual fundraising performances benefiting Sweet Relief.

JaM Cellars encourages wine lovers nationwide to join in and support the cause through JaMHappyHour wine and music parties on Facebook Live @JaMCellars and YouTube. Kicking off the renewed partnership during the year-end giving season, JaM Cellars will host Robert DeLong for a live performance on Tuesday, Dec. 30.

The schedule will repeat every month through 2022, with shows starting at 4pm PST and hosted by iHeartRadio personality Jana Sutter, Music Director for stations in both the Top 40 and Adult Top 40 formats with over 25 years of experience in the radio and voice industry. For every comment, like, or social share during these benefit shows, JaM Cellars will donate one dollar to Sweet Relief, up to $2,500 per show, plus provide click and text to donate opportunities for viewers.

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Familia Camarena Tequila Launches a Tequila Tuxedo

Posted on December 1, 2021 by Joel Whitaker

The Tequila Tuxedo – a novelty holiday jacket as crisp and clean as Camarena with a custom pocket designed to hold a flask of the most awarded tequila. Starting today, consumers are invited to visit www.uglychristmassweater.com/pages/camarena to purchase a Camarena Tequila Tuxedo of their own, while supplies last. The Camarena Tequila Tuxedo retails for $125 USD, which includes a tuxedo jacket (available in sizes S-XXL) and a branded Camarena flask. Camarena Tequila is not included.

“After last year’s celebrations were put on pause, 2021 marks a great opportunity to safely gather with friends and family,” says Brandon Lieb, VP-Spirits Marketing, E. & J. Gallo. “We created the Tequila Tuxedo to reimagine the standard holiday sweater and deliver a more festive, fun and functional look for those looking to make this season memorable. Like our tequila, we want fans to stand out – and we’re excited to share with them this new offering for the holidays.”

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Robert Mondavi Winery Offers Ceramic Bottles with NonFungible Tokens

Posted on December 1, 2021 by Joel Whitaker

In a bid to transform itself and elevate its position as Napa Valley’s preeminent luxury winery, Robert Mondavi Winery partnered with French luxury porcelain house Bernardaud to create a series of 1,966 exquisitely designed Limoges porcelain 1.5L bottles.

The magnums hold custom wine blends created by the acclaimed winemakers of the Robert Mondavi Winery Technical Council—Geneviève Janssens, Andy Erickson and Thomas Rivers Brown—and are sourced from the iconic To Kalon® Vineyard in Napa Valley.

Each bottle will be offered exclusively through generative art non-fungible tokens (NFTs), each a unique and collectible piece of art, available for purchase starting December 15, 2021 at nft.robertmondaviwinery.com.

Inspired by the porcelain bottles and wine blends and driven by an autonomous system in tandem with the artist’s creative code, generative artist Clay Heaton will produce 1,966 original works of digital art created at the moment of purchase. These tokens act as a “key” to unlock redemption of the wine bottles, exclusive winery experiences and insider access to future offerings.

“We set out to create something truly revolutionary, channeling the visionary mindset of Mr. Mondavi himself, and are proud to introduce the Robert Mondavi Winery x Bernardaud NFT collection to mark the genesis of an historic transformation for the winery,” says Robert Hanson, President, Wine & Spirits division at Constellation Brands, the parent company of Robert Mondavi Winery. “Our shared commitment to incredible quality, farm-to-bottle craftsmanship and pioneering innovation has culminated in a thrilling endeavor from a winemaking perspective and a compelling investment for digital asset collectors, luxury design enthusiasts, and fine wine aficionados alike.”

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4 More Distilleries Added to Kentucky Bourbon Trail Craft Tour

Posted on December 1, 2021 by Joel Whitaker

The four are Bard Distillery, Graham, Ky.; Castle & Key in Frankfort, Ky.; Copper & Kings Distillery, Louisville, and Log Still Distillery in Gethsemane.

Kentucky Distillers Association President Eric Gregory said the new members swell the ranks of the Kentucky Bourbon Trail Craft Tour to an all-time high of 23 distilleries. The KDA created the statewide journey in 2012 as the nation’s first attraction to feature the burgeoning boutique distilling movement.

Coupled with the 18 larger-scale distilleries on the Kentucky Bourbon Trail® tour, the KDA now boasts a record 41 immersive experiences for Bourbon and spirits lovers to enjoy when visiting the Bluegrass State. The KDA founded the Kentucky Bourbon Trail® tour in 1999.

“Our Kentucky Bourbon Trail experiences continue to recover and rebound quickly from the COVID-19 pandemic and travel restrictions,” Gregory said. “We are thrilled to welcome these four new stops and encourage visitors to seek out this next round of additions.”

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Oskar Blues Releases Barrel-Aged Imperial Stouts

Posted on December 1, 2021 by Joel Whitaker

Oskar Blues Brewery introduced BA21 Vol 7 to the market.

“Barrel-aged beers are so special because of the amount of care and work that goes into them from so many different people,” said Sara Laurienti, Oskar Blues Longmont’s Director of Brewery Operations. “The quality of our barrel-aged beer directly correlates to the time that our team puts in when it comes to brewing the beer, filling the barrels, organizing the barrel storage for blending and emptying the barrels. Barrel-aging is one of the few things that is really ‘all hands on deck’ across all departments in the brewery.”

BA21 vol. 7 (11.5% ABV) is the newest edition of Oskar Blues’ barrel-aging program, which began in 2020 and continues to produce limited release barrel-aged beers with unprecedented flavor combinations. This imperial sweet stout is brewed with graham crackers for a biscuity backbone that stands up to months of aging in whiskey barrels. Additions of rich chocolate and juicy cherry send this sucker to the sweet, sweet stratosphere.

Oskar Blues said it also is bringing back for a limited time Barrel-Aged Ten FIDY Imperial Stout, a 12.5% ABV juggernaut and longtime seasonal favorite at Oskar Blues.

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Who & What —

Posted on December 1, 2021 by Joel Whitaker

Distilled Spirits Council of the U.S. hires Kendra Goode Carroll as chief people officer of both DISCUS and   Responsibility.org

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