Shiner Brewery Donates $100,000 to Tornado Relief

The Spoetzl Brewery in Shiner, Texas, craft brewer of the iconic Shiner Bock, said it donated $100,000 to the American Red Cross to support relief efforts in those areas most impacted by the deadly and destructive, late-season tornado outbreak across portions of the Southern U.S. and Ohio Valley on Dec. 10 and 11.

In the wake of similar natural disasters, Shiner Beers and its ownership have donated funds to charitable organizations providing relief services in the most affected areas. Most recently, in September 2021, Shiner contributed to Hurricane Ida relief efforts in Louisiana, as it also did in 2020 following Hurricane Laura.  In 2018, Shiner supported relief efforts in Florida and Georgia following Hurricane Michael, as well as in the Carolinas and Virginia following Hurricane Florence. In 2017, Shiner supported those areas affected by Hurricane Harvey in Texas, Hurricane Irma in Florida, and Hurricane Maria in Puerto Rico. Prior to that, Shiner contributed to the relief efforts for the catastrophic flooding in Central Louisiana in 2016, Hurricane Sandy in 2012, Hurricane Ike in 2008 and Hurricane Katrina in 2005.

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Liquor Barn Donates $100,000 to Kentucky Tornado Relief

Liquor Barn announced it’s donating $100,000 to the Team Western Kentucky Tornado Relief Fund. “Kentuckians have kept us afloat,” said Jonathan Blue with Liquor Barn. “Even our tagline is what you probably know, is where Kentuckians go to celebrate life and so we wanted to give back in such a tumultuous, terrible time.”  The company’s stores in Bowling Green and Western Kentucky didn’t suffer any damage.

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A-B to Intro Bud Light Seltzer Hard Soda and Bud Light Seltzer Sour

The introduction comes in the form of two variety packs.  Bud Light Seltzer Hard Soda will be available starting Jan. 3, 2022, and will feature Classic Cola, Cherry Cola, Orange Soda and Citrus Soda flavors.

Bud Light Seltzer Sour is a limited-time offering, available beginning Dec. 27.  It features four flavors:  Blue Raspberry, Watermelon, Lemon and Green Apple.

Both packs will be available for purchase in 12 oz. slim can variety 12-packs. Both are made with pure cane sugar, natural flavors, come in at 100 calories and 5% ABV. The Bud Light Seltzer Hard Soda has no sugar while the limited-edition Sour packs flavors have less than 1 gram of sugar.

“For the past several years, Bud Light Seltzer has continued to innovate and bring 21+ seltzer fans bold flavors, and now we’re starting the New Year off with our ‘Loudest Flavors Ever’,” said Andy Goeler, VP-Marketing, Bud Light. “As we continue to disrupt the seltzer category, our two new variety packs feature unique, fun and delicious flavors which we know seltzer drinkers are going to love!”

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Preservation Distillery Founder Sentenced in Varsity Blues Scandal

Marci Palatella, founder of Preservation Distillery, was sentenced to six weeks in prison after she pleaded guilty to bribing officials to get her son admitted to the University of Southern California.  She also must serve six months of home confinement and pay a fine of $250,000.

She is CEO of International Beverage, a liquor distributor in California that owns Preservation Distillery in Bardstown, Ky.

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Reyes Beer Division Closes on Acquisition of Powers Distributing

Powers, based in Lake Orion, Mich., will do business and Premium Distributors of Michigan.   It’s the ninth market in which Reyes Beer Division operates, and adds 2,800 cystomers and about 5.7 million cases.  Among the suppliers whose brands are included in the transaction are Molson Coors, Constellation, Mark Anthony Brands, Boston Beer Co., Heineken and Diageo.

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Who & What —

Moët Hennessy hires Manuel Reman as the new President of Maison Krug, effective April 1, succeeding Maggie Henriquez who decided to take a next professional step outside the Group.  In announcing the appointment, Moet Hennessy praised Henriquez’s “outstanding accomplishments throughout an exceptional career at Moët Hennessy in France and Argentina.  She will work with Reman through a one-month transition period in March in both Champagne and Paris.

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