Experience Columbus, with co-sponsor Destination Grandview, has launched the Columbus Distillery Trail featuring seven distilleries from around Central Ohio.
Trail-goers download the Distillery Trail’s digital passport here. After purchases at four of the trail stops, imbibers earn themselves a cocktail mixer from Columbus-based Simple Times Mixers. Complete all seven stops and participants earn a “The Proof is in the Proof” Columbus Distillery Trail t-shirt.
Boundless Beverage‘s first first product will be Junipre (pronounced like juniper), a nonalcoholic botanical spirit with flavors of juniper, ginseng, orange zest, coriander, cardamom and chili pepper. It will launch at Great Lakes Distillery’s tasting room.
“The basis was modeled after our gin that we produce at the distillery, Rehorst Gin, but it does not have the same flavor profile,” Guy Rehorst told the Milwaukee Journal-Sentinel. He said he began working on Junipre before Covid. Covid complicated things, including making it harder to get materials.
Distribution in Wisconsin is through Capitol-Husting and Allstate Distributors.
Originally launched in Oklahoma last May, Sonic Hard Seltzer is available in retail stores in six states and an additional 22 new states are being added this Distribution will be extended nationwide to retail stores by the end of the year. It’s not available at Sonic Drive Ins.
Sonic Hard Seltzer is produced by COOP Ale Works, whose CEO, Daniel Mercer, says it’s no secret why Sonic Hard Seltzer has carved out its own niche in the crowded hard seltzer category.
“Sonic is a tenured brand that spans more than 3,500 stores in 46 states with decades of brand recognition and iconic flavors,” he says. “Couple this with our craft beer tradition of manufacturing quality and excellence and you’ve got a winning combination for a leading hard seltzer entry that is shaking up the category and driving extraordinary growth.”
Sonic Hard Seltzer is available in two variety packs, Tropical and Citrus. With 100 calories and 1 gram of sugar per can, Sonic Hard Seltzer is a gluten-free seltzer with a 5% ABV. It’s packaged in Ardagh Metal Packaging North America’s 12 oz. Sleek cans. “The choice toward cans was an easy one as this is the iconic package for the hard seltzer market,” Daniel says. “Colder faster, 360-degree branding on the vessel and leading recycling rates and recycled content rates make this the easy choice for quality and environmental superiority for the market and for SONIC.”
Fresh Vine Wine, Inc. said its Fresh Vine Wine premium lower carb, lower sugar and calorie varietals are to be paired with the American eclectic menu offered by all 12 Crave American Kitchen & Sushi Bar locations in Minnesota, Iowa, North and South Dakota, including a location in Mall of America.
Fresh Vine Wine is being paired with lunch and dinner specials including a roasted pear blueberry salad, steelhead trout, topped off with pumpkin bread pudding for dessert.
“Our premium wines are the perfect blend for Crave menu inclusion and we are thrilled to partner to offer customers the ultimate dining and drink experience,” says Janelle Anderson, CEO Fresh Vine Wine, Inc. “We look forward to partnering with new and exciting distributors in the coming year in markets across the country, who like our wines, serve consumers an approachable yet premium, elevated experience.”
Fresh Vine Wine anticipates the introduction of two additional new distribution partners in the first half of 2022, adding to the brand’s existing and latest partnerships with e-commerce, restaurant chain and grocery, as consumer demand for lower carb, health-conscious wine accelerates.
Cigar City Brewing (CCB), Tampa, releases Jai Alai IPA Mixed 12-Pack, a variety pack of four different iterations of its flagship beer in a single package.
It features three twelve-ounce cans each of Jai Alai IPA, Jai Low IPA, the highly sought-after White Oak Jai Alai IPA, and the much-anticipated new Pineapple Tangerine Jai Alai IPA. The new variety pack is currently available in the Spruce Street Taproom and will see gradual distribution across Cigar City Brewing’s national footprint beginning in January 2022.
Introduced in 2009, Jai Alai IPA helped reimagine American IPAs by eschewing the style’s piney bitterness in favor of vibrant notes of tangerine, clementine and orange zest. The brand has grown to become one of the best-selling craft brand families in the U.S., with twelve packs of the classic Jai Alai IPA becoming the best-selling craft beer item in Florida grocery stores and a top 30 craft beer item in grocery stores across the United States, according to IRI.
The tropical fruit-forward IPA is now found in retail outlets from St. Petersburg, Fla., to St. Petersburg, Russia, and has earned Cigar City Brewing international renown at beer competitions and on draft lists across the world.
Cigar City Brewing is a key partner in CANarchy, a craft brewing collective that represents the largest canned craft beer supplier in the country.
