E.H. Taylor Jr. Bourbon Marks Bottled-in-Bond Day

Posted on March 4, 2022 by Joel Whitaker

The Bottled in Bond Act, which was passed on March 3,1897, guaranteed the integrity of the whiskey to the American consumer, and among other things, guarantees only water can be added to the whiskey.

To mark the occasion, Buffalo Trace Distillery announced a single-barrel release of E.H. Taylor Jr. Bourbon hand selected by Chris Stapleton, the Grammy Award winner.

The barrel of E. H. Taylor, Jr. Bottled in Bond commemorative Chris Stapleton Single Barrel Bourbon is being donated to Stapleton’s charitable fund, Outlaw State of Kind.   Each bottle will be autographed by Chris Stapleton and will be used to raise funds for a variety of charities across the country.

This is the second year for the partnership between E. H. Taylor, Jr. Bourbon and Chris Stapleton’s charitable fund.  Two prize packs are available for bidding now through March 17, 2022 on charitybuzz:

  • One bottle of E. H. Taylor Single Barrel with commemorative sticker noting Bottled in Bond Day and partnership with Chris Stapleton; four tickets to Stapleton’s April 23, 2022 concert in Lexington, Ky; a VIP tour and tasting for four at Buffalo Trace Distillery in Frankfort, Ky; and E. H. Taylor, Jr. branded merchandise.  Live auction link here.
  • One bottle of E. H. Taylor Single Barrel with commemorative sticker noting Bottled in Bond Day and partnership with Chris Stapleton; plus two tickets to winner’s choice to any Stapleton concert in 2022, and E. H. Taylor, Jr. branded merchandise.   Live auction link here.

The remaining bottles will be used by Stapleton’s charitable fund Outlaw State of Kind throughout the year to raise funds for various causes.  Updates on fundraisers will be posted to Outlaw State of Kind.

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A-B Grants US Black Chambers $100,000 for Promotion of Black Firms

Posted on March 4, 2022 by Joel Whitaker

Anheuser-Busch Foundation awarded the U.S. Black Chambers a $100,000 grant to assist Black firms in their journey to compete and do business with large distilleries, distributors, and corporate entities. The new USBC program features a webinar series, ongoing participation in virtual and in-person matchmaking events, and access to corporate resources

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Patron Video Stars Formula 1 Driver ‘Checo’ Perez

Posted on March 4, 2022 by Joel Whitaker

The one-minute hero film depicts the bold roads that Sergio “Checo” Perez has traveled to become a Formula 1 racing icon, allowing loyal fans an opportunity to connect with him in a way they haven’t before with a behind-the-scenes look at the life of Checo Perez, while enjoying a glass of Patron.

The video showcases Checo’s passion and pride for Mexico as he reflects on his craft, innovation and hard work through a metaphorical journey following him along the dusty dirt paths of Jalisco’s highlands region—where Patron carefully handpicks its 100 percent Weber Blue Agave—to the modern streets of his home in Guadalajara, Mexico. The video aims to bring to life Checo’s passion and pride for Mexico that drives him to go to extraordinary lengths to achieve perfection, just like Patron.

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Miller Lite Offers Limited-Edition J Balvin Packaging

Posted on March 4, 2022 by Joel Whitaker

Miller Lite drinkers can now start seeing new limited-edition Miller Lite aluminum pints available nationwide featuring J Balvin’s signature lightning bolt, bright electric hues, and whimsical sketches – plus, they come with a chance to hang with Jose himself.

As part of the limited-edition pint launch, Miller Lite and J Balvin, a Colombian singer and rapper, are giving fans a chance* to enjoy Miller Time through a virtual meet-and-greet with Jose, plus a year’s worth of Miller Lite**. Now until 4/15, fans can scan the QR code on packaging to enter for a chance to win* this ultimate Es Jose Time package.

The pint packaging collaboration is part of Miller Lite and J Balvin’s partnership, which was announced last year with the rallying cry of “Es Jose Time”, a play on the beer’s long-standing “Miller Time” concept inspiring drinkers to drop the BS and enjoy a beer as their true selves with their real friends. The partnership kicked off with an exclusive run of J Balvin inspired cans. The cans were so well received, Miller Lite and J Balvin chose to make the design available nationwide with the new limited-edition aluminum pints.

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Estrella Jalisco Sweeps Offers a $100,000 Grant

Posted on March 4, 2022 by Joel Whitaker

The grant, which offers $100,000 to one person so he can quit and unfulfilling jo and pursue his true life’s passion, is part of Estrella Jalisco’s new “Vive Tu Estrella” advertising campaign, which challenges its community to dare to live their lives authentically.

The campaign includes 6, 15 and 30 second videos that spotlight the courage of first-generation Mexican Americans who dare to “live their star” by being true to who they are in a collection of powerful vignettes – including a baile sonidero with a performer who boldly asserts his own style and an aspiring chef who proudly shows off his skills to his family.

According to a Pew Research study, Hispanics — especially first generation Mexican- Americans — are among the most likely to be employed in the U.S., with 80 percent holding a job. However, according to the Urban Institute, the average working Hispanic American is more likely than other racial or ethnic groups to hold a low-skilled job, which correlates with lower job satisfaction across the board.

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Roe & Co. Sweeps Offers Trip to Dublin, Ireland

Posted on March 4, 2022 by Joel Whitaker

Roe & Co., a premium Irish whiskey, invites LDA consumers to enter the “IrishQTest” sweepstakes to win a three-day trip for two to Dublin, Ireland.

“After three long years, we are thrilled to finally celebrate St. Patrick’s Day the way it is meant to be celebrated – bringing people together through connection and unity while applauding both modern Irish culture and honoring traditional Irish heritage,” said Lora Hemy, Head Distiller at Roe & Co Distillery in Dublin. “Roe & Co is proud to be a part of the resurgence of Irish Whiskey and cocktail exploration, and we can’t think of a better way to share more about our story than by inviting our fans to take part in the #IrishQTest trivia.”

To bring the campaign to life on social media, Roe & Co is also partnering with Anna Roisman, TV Host and Comedian, to help fans test their knowledge on social media. Roisman will be promoting the trivia and ‘IrishQ Test’ challenge on her social media (@annaroisman) so be sure to stay tuned so you don’t miss any of the fun!

The sweepstakes winner and their guest have until July 15, 2024, to take their dream trip to Dublin, or winner may choose to receive a check for $6,000 as Prize in lieu of trip by advising Sponsor accordingly at time of prize acceptance. While winners won’t be announced until after the holiday, fans can celebrate St. Patrick’s Day with the brand’s delicious Roe & Co Irish Coffee Recipe.  The sweepstakes ends at 11:59 p.m. March 17.

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