Distilleries Can Slash Costs, Energy Use with Waste Heat Recovery

Posted on March 16, 2022 by Joel Whitaker

“One of the biggest opportunities for distilleries is waste heat recovery. Distilling involves heating and cooling the ingredients multiple times. Recycling waste heat or cooling can go a long way to improve the environmental footprint of a distillery,” notes Ernst Worrell, professor of energy resources & technology change at Utrecht University in the Netherlands.

Worrell is an author of the Energy Star Guide for Energy Efficiency and Cost-Saving Opportunities for Distilleries, which was developed by the Environmental Protection Agency in partnership with the Distilled Spirits Council of the U.S.

“Savings are possible without the expenditure of a lot of capital. Much comes down to how energy and sustainability is managed. The guide includes practices that distillery managers can implement right away.”

In 2018, distilleries spent nearly $60 million on energy. Reducing energy use achieves the dual goals of lowering operating costs, while at the same time lowering greenhouse gas emissions.

Each of the guide’s chapters covers energy use in a different area of a distillery, from the boiler and chiller to the mash tuns and dry house. The guide includes case studies from over a dozen companies showing how different measures have been implemented by distilleries and discusses the benefits of a variety of technologies and practices including:

  • Heat exchangers and vapor recompression
  • Variable frequency drives
  • Improved controls
  • Strategic energy management practices
  • LED lighting

“As our industry continues to grow, it becomes even more critical for companies to consider how they can increase the energy efficiency of their operations and do their part to improve their environmental footprint,” said DISCUS President & CEO Chris Swonger. “The energy guide will be an important resource in helping our members reduce environmental impacts as well as save money on operating costs.”

Comment: We’ve always been a fan of the EPA’s Energy Star program, which produces win-wins — cutting costs for business while conserving energy and reducing environmental footprints.  In the 1980s, we slashed our electric bill simply by changing our light bulbs.  We were one of the first small businesses to do so and were honored by EPA for the accomplishment.

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Breakthru Beverage, Provi Extend eCommerce Partnership

Posted on March 16, 2022 by Joel Whitaker

The agreement between Breakthru and Provi, the ecommerce marketplace for the bev/al industry, was extended for three years.

Provi’s online marketplace streamlines the beverage ordering process between retailers and distributors via its robust communication system. Through the partnership, Provi provides all Breakthru sales representatives with a digital marketplace for selling to and communicating with their customers, helping bridge the divide between on and offline sales and keeping Breakthru’s portfolio top of mind when customers are ordering.

“This partnership, which provides our customers with 24/7 access to our portfolio of the best and most innovative brands in the world across wine, spirits, beer, and emerging beverages,” said Michael Boswell, VP-Digital and eCommerce at Breakthru. “As part of our commitment to being the easiest distributor to work with, we are enabling an end-to-end digital ecosystem that pairs Provi with our proprietary B2B eCommerce platform, Breakthru Now. All of this helps bring our suppliers and customers closer to the end consumer.”

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Tanqueray Teams with Bridgerton for a New T-Time

Posted on March 16, 2022 by Joel Whitaker

In the Regency Era, in which Bridgerton is set, tea time was one of society’s fanciest occasions.  Now, Tanqueray wants to give it a new spin to create T-time (the T stands, obviously, for Tanqueray).

The multi-phased “T-time” campaign launched  with an original video content series starring pop culture icon and continued Tanqueray brand partner Joe Jonas, who gamely learns “how to become a Bridgerton” with the help of Jonathan Bailey who plays Anthony Bridgerton, and “Bridgerton” superfan and comedian Phoebe Robinson.

Fans will have a chance to win one of three exclusive “Bridgerton”–inspired experiences by proudly showcasing how they #makeitTtime leading up to and after the season two premiere in a Tanqueray social media contest. By sharing an original photo or video content on Twitter, Instagram or Facebook highlighting their very best ways of dancing, drinking, and dressing for “T-time,” users will be automatically entered to win one of three experiences:

  • Exclusive access to The Queen’s Ball experience in New York City including complimentary hotel accommodations, an appointment with a stylist who will dress them in the finest Regency-era regalia, a “T-time” happy hour experience, and VIP access to The Queen’s Ball, an immersive “Bridgerton”-themed ball.
  • A curated “Bridgerton” Watch Party with up to 10 friends featuring Regency-era décor and a “T-time” cocktail experience hosted at a lavish hotel suite or viewing location.
  • A Regency-Era Live Oil Painting where 10 friends come along to a boisterous “T-time” party in a luxurious hotel suite, where a stylist will costume everyone in “Bridgerton”–inspired fineries and a live painter will whip up an expertly rendered Regency-era painting of you and your guests.
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Ironshield Brewery Adds German-Style Lorelei Hefeweizen to Lineup

Posted on March 16, 2022 by Joel Whitaker

Lorelei Hefeweizen, a hand-crafted beer made in the traditional German hefeweizen brewing style that dates back to the 1300s. Inspired by the legend of beautiful sirens luring sailors to their destruction on the Rhine River, the Lorelei Hefeweizen delivers enticing flavors, like bubble gum, banana, and clove.

“Here at Ironshield, we do everything we can to provide our patrons with an authentic European beer experience. That means respecting age-old German brewing regulations, like the German Beer Purity Law that was first established in 1516. Some breweries may choose to disregard these standards, but they’re our guidepost for every single brew,” says Glen Sprouse, founder and brewmaster of Ironshild Brewery,  Lawrenceville, Ga.

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Yuengling, DraftKings Launch Custom College Basketball Contest

Posted on March 16, 2022 by Joel Whitaker

D.G. Yuengling & Son, Inc., announced the return of its fan-favorite contest series with DraftKings Inc., a leading digital sports entertainment and gaming company. The partnership marks another year of bringing sports- and beer-lovers together through contests and memorable prizes that will run until the end of the year.

Yuengling is the exclusive sponsor of DraftKing’s “Yuengling Bracket Battle” which runs from to April 4. Eligible fans will have the opportunity to make free picks at the start of the tournament and compete for $60,000 in cash prizing. Fans can also take part in the college basketball action up to eight times throughout the series with an exclusive, free-to-enter “Yuengling Bracket Pick’em” contest series for a shot to win up to $40,000 in prizes.

As part of the collaboration, Yuengling will roll out a unique, co-branded look with DraftKings-branded point-of-sale items across Yuengling’s 23-state footprint. Fans are encouraged to look out for the limited-time branding on beer displays of Yuengling’s iconic Traditional Lager packs, Light Lager 99, Golden Pilsner and Black & Tan, encouraging customers to play the Yuengling DraftKings contests for free.

Watch for Yuengling Lager draft features during the tournament and beer specials during the games. Consumers can also find special, co-branded Yuengling and DraftKings aluminum cups at their favorite bars and restaurants and can scan the Snapchat code along the side of the cup to unlock a fun Yuengling-branded basketball lens and to enter the Yuengling Bracket Battle.

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Lunazul Tequila’s Spring Campaign Features Discovery’s Josh Gates

Posted on March 16, 2022 by Joel Whitaker

In a four-part series across Discovery GO and Discovery+, Gates will ‘Toast to Tradition’ as he discovers the history and heritage of Lunazul in Jalisco, Mexico.

The national media program will debut new social and digital ads featuring Gates venturing through the agave fields and Family Estate to uncover the eight generations of family heritage. Known for his unique brand of humor and deep-rooted passion for off-the-map adventures, Gates will showcase the hand-crafted quality of the Lunazul distillery from the field to the bottle. Fans can also follow the adventure through Gate’s social media platforms on Facebook, Instagram, and Twitter. Additionally, Lunazul will sponsor one week of Expedition Unknown to bring fans limited commercial interruption. The video series will be seen on connected TV ads across Discovery+ and Discovery GO, and on the Discovery Channel website here. Throughout the series, Lunazul is expected to garner 27 million impressions from January through April 2022.

“Lunazul Tequila has a rich history of cultivating a family legacy built on quality and craftsmanship,” said MaryCrae Brotzge, Senior Brand Manager, Heaven Hill Brands. “We are excited for fans to see Josh Gates uncover the stories and traditions behind Lunazul and discover the authentic culture and passion that bring this brand to life.”

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