The partnership will create greater scale for Jack Daniel’s Country Cocktails through access to Pabst’s supply chain capabilities as well as new points of distribution, Brown-Forman Corp., which owns Jack Daniel’s, said.
The agreement gives Pabst the exclusive rights to sales and distribution of Jack Daniel’s Country Cocktails and any future Jack Daniel’s flavored malt beverages. The agreement between Brown-Forman and Pabst will take effect April 1, 2021.