Pabst Blue Ribbon Easy, the full-flavored, low-calorie beer from Pabst Blue Ribbon, will celebrate America’s creators and doers in a series of outdoor community days and short-form documentary videos.
On June 22, Pabst Blue Ribbon Easy will head to New York’s Rockaway Beach, where local surf crews have long fostered a tight-knit community. Pabst Blue Ribbon will partner with renowned surfboard shaper and life-long Rockaway resident Joe Falcone, and the Locals Surf School, to host a beach clean-up event, followed by a sunset surf jam, featuring local bands and DJs.
July 13th, Pabst Blue Ribbon will work with Juan Chavez, a mixed-media artist, community builder and skater, to revitalize a local block in Chicago’s McKinley Park, cleaning up the area, installing a 120ft long mural created by Chavez and hosting a skate day. Chavez is deeply committed to Chicago’s public art scene, and fell into skating as a teenager in Chicago, after emigrating from Mexico.
Pashon Murray founded Detroit Dirt, a local composting and waste collection company that is dedicated to creating a zero waste mindset in the city and beyond. Murray’s efforts in providing a sustainable option for metro Detroit are helping create healthier communities, growing interest in the environment and diverting over 70,000 tons of food waste from landfills to bolster Detroit’s sustainable urban farming community. On July 26th, marking the anniversary of the founding of Detroit, Pabst Blue Ribbon Easy will partner with Murray to host a neighborhood workshop on waste reduction and gardening techniques.