The new Rosé is a blend of Zinfandel and Merlot sourced from Sonoma County’s Alexander Valley.
By definition, the term Outlot is a piece of land situated outside town or city limits. In this case, “Outlot” represents the special area just outside downtown Healdsburg, fondly known to locals as the “Magnolia Peninsula.” This area has a long and rich history filled with stories of great ranches and exclusive resorts. It was famous for, and still is, rich farmlands that boast as much as twenty-four feet of top soil in many areas.
“Adding a Rosé wine to the brand lineup was a natural fit with the feminine appeal of the package and the continued growth of premium rose wine in the market,” says Senior Brand Manager Stephanie Hahn. “The wine was crafted to maintain a clear expression of the Alexander Valley fruit with the grace and elegance of a Provencal Rosé.” The end product fits within the brand’s goal of offering classic Sonoma wines at approachable price points.
The new Rosé joins Outlot’s Sonoma County Sauvignon Blanc and Chardonnay and Alexander Valley Cabernet Sauvignon. The suggested retail price for Outlot Rosé is $22.99. The wine is distributed nationally through Southern Glazer’s.