O’Neill Vintners & Distillers launches Game Box Wines (SRP $25) premium, vintage-dated, California appellation wines that come in a box with riddles on its side.
“Anyone who remembers exploring the back of their favorite cereal box will instantly understand Game Box Wines,” said Christine Moll, Chief Marketing Officer of O’Neill Vintners & Distillers. “We have crafted delicious, premium wines housed in one-of-a-kind, creative packaging. The 3-liter box category is gaining momentum as new consumers continue to discover the convenience and value of this format, so we wanted to offer them an engaging brand that they can have fun with.”
The smart, eye-catching design significantly reduces packaging waste and cost while delivering fun and convenience at an accessible price point. And, not to mention the wine stays fresher longer, prolonging the fun 3-4 more weeks instead of the typical 2-3 days of a glass wine bottle. (Thank you, magic spout!)